Legendary marketing is no longer out of your reach!
2 hours a week for 6 weeks is all you need to unlock the boundless potential of your team and tools!
Legendary marketing is no longer out of your reach!
2 hours a week for 6 weeks is all you need to unlock the boundless potential of your team and tools!
We’ll tackle tough subjects such as:
The Ins and Outs of Salesforce
ABM
Multi-touch Attribution
Increasing Your Conversion Rates
Creating a Data-driven Workplace Culture
Fostering Collaboration Between Your Various Departments
Establishing Buyer Personas
MQL
Lead Flows
Opportunity Flows
All these things and much more will be broken down piece-by-piece and examined for what they can bring to your specific strategy!
Powerful Instruction, Personal Touch
Each of our carefully constructed sessions is designed to equip marketing leaders such as yourself with the tools and insights you need to drive growth and success in your field.
How? Through careful analysis of theoretical insights and hands-on practice. When you sign up for B2B Marketing for Modern Leaders, you’re getting an amazingly well-rounded learning experience.
What Can You Expect From Each Session?
Some webinars will keep their agendas a secret, expecting you to just sign up and go with the flow. We here at SalesLabX want you to know what you’re getting! Here’s a breakdown of what you can expect from our 6-week learning intensive!
What Can You Expect From Each Session?
Some webinars will keep their agendas a secret, expecting you to just sign up and go with the flow. We here at SalesLabX want you to know what you’re getting! Here’s a breakdown of what you can expect from our 6-week learning intensive!
Week 1 Unlocking KPIs & Salesforce Synergy
An introduction to Key Performance Indicators (KPIs), Integrating those KPIs into Salesforce, and alignment of the two for long sales cycles. The goal of this session is to better understand how to set, track, and analyze KPIs, along with leveraging the power of Salesforce for optimized performance.
Week 2 Mastering ABM & ROI Through Multi-Touch Attribution
We take a look at Account-Based Marketing (ABM) strategies, show you how to properly measure your ROI, and do a deep dive into multi-touch attribution techniques. By the end of this session, you’ll have a much greater understanding of your personalized marketing efforts and comprehensive attribution models!
You’ll learn powerful techniques to increase your conversion rates and strategies for speeding up your sales cycles (Increasing Velocity). By the end of this session, you’ll have the actionable strategies you need to convert your leads faster and accelerate the sales process.
Week 4 Building a Data-Driven Culture & Collaboration Mastery
Ever wanted to know how to create a data-driven mindset within the team? Or how to foster collaboration between your Sales/IT/Operation departments? This is the session you’ve been waiting for! We’ll show you how to promote a culture where your decisions are backed by actual data, and how that can be used to enhance cross-department collaboration.
Week 5 Persona Crafting & Effective Lead Management (MQL & Lead Flows)
We’re developing buyer personas, managing Marketing Qualified Leads (MQLs), and designing effective lead flows! This session will be key in understanding your target audience and creating a streamlined process for lead qualification and nurturing.
Week 6 Enhancing Opportunity Assistance & Visibility from Marketing to Sales
In the final session, we examine different strategies for identifying and leveraging opportunities, creating transparency and alignment between your marketing and sales teams, and using the power of your analytics to increase visibility into the sales funnel. We’ll help you build robust processes that’ll assist you in recognizing and seizing opportunities and fostering a culture of communication and visibility between your marketing and sales departments.
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What Can You Expect From Each Session?
Some webinars will keep their agendas a secret, expecting you to just sign up and go with the flow. We here at SalesLabX want you to know what you’re getting! Here’s a breakdown of what you can expect from our 6-week learning intensive!
What Can You Expect From Each Session?
Some webinars will keep their agendas a secret, expecting you to just sign up and go with the flow. We here at SalesLabX want you to know what you’re getting! Here’s a breakdown of what you can expect from our 6-week learning intensive!
Week 1 Unlocking KPIs & Salesforce Synergy
An introduction to Key Performance Indicators (KPIs), Integrating those KPIs into Salesforce, and alignment of the two for long sales cycles. The goal of this session is to better understand how to set, track, and analyze KPIs, along with leveraging the power of Salesforce for optimized performance.
Week 2 Mastering ABM & ROI Through Multi-Touch Attribution
We take a look at Account-Based Marketing (ABM) strategies, show you how to properly measure your ROI, and do a deep dive into multi-touch attribution techniques. By the end of this session, you’ll have a much greater understanding of your personalized marketing efforts and comprehensive attribution models!
You’ll learn powerful techniques to increase your conversion rates and strategies for speeding up your sales cycles (Increasing Velocity). By the end of this session, you’ll have the actionable strategies you need to convert your leads faster and accelerate the sales process.
Week 4 Building a Data-Driven Culture & Collaboration Mastery
Ever wanted to know how to create a data-driven mindset within the team? Or how to foster collaboration between your Sales/IT/Operation departments? This is the session you’ve been waiting for! We’ll show you how to promote a culture where your decisions are backed by actual data, and how that can be used to enhance cross-department collaboration.
Week 5 Persona Crafting & Effective Lead Management (MQL & Lead Flows)
We’re developing buyer personas, managing Marketing Qualified Leads (MQLs), and designing effective lead flows! This session will be key in understanding your target audience and creating a streamlined process for lead qualification and nurturing.
Week 6 Enhancing Opportunity Assistance & Visibility from Marketing to Sales
In the final session, we examine different strategies for identifying and leveraging opportunities, creating transparency and alignment between your marketing and sales teams, and using the power of your analytics to increase visibility into the sales funnel. We’ll help you build robust processes that’ll assist you in recognizing and seizing opportunities and fostering a culture of communication and visibility between your marketing and sales departments.
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Next
Schedule
Monday, 10/2
Monday, 10/9
Monday, 10/16
Monday, 10/23
Monday, 10/30
Monday, 11/6
Monday, 10/2
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Monday, 10/9
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Monday, 10/16
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Monday, 10/23
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Monday, 10/30
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Monday, 11/6
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Don’t let this opportunity pass you by
Days
Hours
Minutes
Seconds
Now is the time. It may not feel like it right now, but this is a class you can’t afford to wait on. Our experts have been hard at work for months crafting this one-of-a-kind learning experience, and the benefits to you could be astronomical.
These are strategies and insights that are not only broken down for you but are applied directly to your data and your goals. This isn’t some eBook you can download and read from any old site. This is a boot camp for serious marketing professionals.