- JAN 12, 19, 26 & FEB 2, 9, 16
- ONLINE TRAINING
SalesLabX Online Training
Every Tuesday | JAN 12 - FEB 16
Master your marketing automation platform and drive prospect engagement with the help from our Pardot-certified experts. You'll learn Pardot as quickly and efficiently as possible by creating your own high-quality projects using Pardot's recommended best practices and standard techniques.
1. Pardot Automation
Automate your lead management, lead qualification, and lead nurturing easily within Pardot. Compare your current Pardot environment and integration modules against our global best practices guidelines and conversion data sets.
Focus Areas: Dynamic Content, Page Actions, Segmentation
2. Campaign Attribution
Multi-touch attribution modeling and narrowing down the success of campaigns have become increasingly complicated. Learn how to effectively show the results of your efforts quickly and with less effort.
Focus Areas: Attribution Reports, Analytics, Connected Campaigns
3. Salesforce For Marketers
See real examples of Salesforce dashboards and reports built by experts around the world, learn how to maneuver around Salesforce from a Marketing perspective.
Small group sessions will be provided for 1:1 assistance on digging deeper into your current Pardot-Salesforce connector and optimization opportunities.
Focus Areas: Salesforce Campaigns, Reporting, Automation
4. Designing For Pardot
Pardot can be frustrating from time to time, especially when building templates for emails, landing pages, and Engagement Studios.
Learn how to create, test, and solve common issues with designing for mobile responsive and CTR optimization from our Pardot specific designers.
Focus Areas: Optimizing Design, Outlook Issues, Dynamic Content
Training Schedule
We know how valuable your time is, so we scheduled the entire event around learning, supercharging and networking.
Lesson 1
Tuesday, Jan 12
9:30-11:30am CST
- Introductions
-
Administration
• Which metrics to monitor and where to see them
• DKIM & SPF
• Vanity Domains
• Managing Pardot Users
• Connectors
• Folder Structures and Naming Conventions -
Salesforce Integration
• How Pardot Integrates with Salesforce
• Setting up the connector
•Sync Queue and Sync Errors
•Field set up and mapping - Visitors and Prospects
Lesson 2
Tuesday, Jan 19
9:30-11:30am CST
-
Campaigns
• Pardot Campaigns vs Salesforce Campaigns
• Connected Campaigns -
Automations
• Page Actions
• Custom Redirects
• Automation Rules
• Completion Actions
• Segmentation Rules
• Dynamic Lists
• Choosing the right tool -
List Management
• Types of lists
• How to create each type of list
• Adding Prospects to lists
• Suppression lists
Lesson 3
Tuesday, Jan 26
9:30-11:30am CST
-
Forms
• Feature Overview
• Best Practices
• Customizing Forms
• Dependent fields
• Progressive Profiling
• Form Handlers
• Pro Tips -
Scoring and grading
• Scoring
• Scoring Categories
• Grading
• Connectors
Lesson 4
Tuesday, Feb 2
9:30-11:30am CST
-
Email Marketing Best Practices
• Safeguarding Deliverability
• Optimizing for CTR and Open Rates
• Content Best Practices
• Common Complaints -
Email Marketing
• List Emails vs Email Templates
• List Email Features
• Email Personalization
• Templates
• Reporting
Lesson 5
Tuesday, Feb 9
9:30-11:30am CST
-
Engagement Studio
• Engagement Campaign Overview
• Engagement Campaigns and Lists
• Pro Tips -
Landing Pages
• Landing
• Landing Page Setup
• Reporting -
Salesforce Integration
• How Pardot Integrates with Salesforce
• Setting up the connector
• Sync Queue and Sync Errors
• Field set up and mapping - Visitors and Prospects
Lesson 6
Tuesday, Feb 16
9:30-11:30am CST
- Social Marketing
-
Misc and Other Tips
• Search Marketing
• Tags
• Maintaining and Fine tuning your Data
• Getting involved in the Community
• Other Apps and integrations - Review
Days
Hours
Minutes
Seconds
$2200
$ 1800
-
6 Week Online Masterclass
-
Recording Of Each Session
-
Hands On Experience
-
Pardot Certified Instructor
-
1 on 1 Time With Pardot Experts
-
Leave With Built Automations
-
Lifetime Access To Our Private LinkedIn Group
-
30 DAY SATISFACTION GUARANTEE!*
EarlyBird Till 12/30
Get ready to join the
Pardot Prodigy alumni network!
PARDOT PRODIGY
Who is this event for?
Pardot Versions: Growth and Plus
Demand Generation Professionals
Content Marketers
Marketing Leaders
CRM Administrators
Growth Hackers and Marketers
Sales Professionals
Marketing Operations Professionals
Hands-on Pardot Training for All Skill Levels.
Pardot Prodigy. Increase your ROI.
Pardot Email Marketing
Learn what the best organizations around the world are doing with their email programs. See real examples and ask your questions.
Better Marketing Leads
Empower your Sales Team and automate lead nurturing.
Accurately track the prospect journey throughout your marketing funnel.
Marketing Analytics
We’ll show you how implement B2B Marketing Analytics and align it to existing campaign so you can easily track the ROI of your Pardot campaigns and understand the impact your team has on revenue.
Pardot Migrations
We’ve helped teams successfully move to Pardot from HubSpot, Marketo, MailChimp, and others.
Landing Pages
Tracking attribution, effectiveness and how and when to you dynamic content.Gain visibility to deeper insights on your landing pages and see how you stack up.
Integration
Salesforce + Website + Pardot
Verify that your Pardot integration is set up properly for your environment, and discover new ways to optimize.
Requirements
- Access to a Pardot org with an Administrator login
- A working camera and mic to participate through Zoom video chat
- Dedicated Time On All Sessions
$2200
$ 1800
-
6 Week Online Masterclass
-
Recording Of Each Session
-
Hands On Experience
-
Pardot Certified Instructor
-
1 on 1 Time With Pardot Experts
-
Lifetime Access To Our Private LinkedIn Group
-
30 DAY SATISFACTION GUARANTEE!*
EarlyBird Till 12/30
