Master your marketing automation platform and drive prospect engagement with the help from our Pardot-certified experts. You'll learn Pardot as quickly and efficiently as possible by creating your own high-quality projects using Pardot's recommended best practices and standard techniques.
Need more info? Download our info sheet with the detailed agenda here:
Automate your lead management, lead qualification, and lead nurturing easily within Pardot.
Compare your current Pardot environment and integration modules against our global best practices guidelines and conversion data sets.
Multi-touch attribution modeling and narrowing down the success of campaigns have become increasingly complicated. Learn how to effectively show the results of your efforts quickly and with less effort.
See real examples of Salesforce dashboards and reports built by experts around the world, learn how to maneuver around Salesforce from a Marketing perspective.
Small group sessions will be provided for 1:1 assistance on digging deeper into your current Pardot-Salesforce connector and optimization opportunities.
That's right! You have unlimited access to one-on-one sessions with your instructor. Whether you're stuck on a module or need personalized advice, your instructor is just a click away.
What's included?
Real-Time Feedback
Tailored Strategies
Maximize Your ROI
Common Questions Answered in 1:1s
How can I optimize my Pardot campaigns?
What's the best way to segment my audience?
How do I track and analyze my performance metrics?
Can you help me integrate Pardot with Salesforce?
What are some advanced features I should be using?
How can I improve my email open rates?
What strategies can increase my lead conversion?
Hands-on Pardot Training for All Skill Levels.
Pardot Email Marketing
Learn what the best organizations around the world are doing with their email programs. See real examples and ask your questions.
Better Marketing Leads
Empower your Sales Team and automate lead nurturing.
Accurately track the prospect journey throughout your marketing funnel.
Marketing Analytics
We’ll show you how to implement B2B Marketing Analytics and align it to existing campaigns so you can easily track the ROI of your Pardot campaigns and understand the impact your team has on revenue.
Pardot Migrations
We’ve helped teams successfully move to Pardot from HubSpot, Marketo, MailChimp, and others.
Landing Pages
Tracking attribution, effectiveness and how and when to do dynamic content. Gain visibility to deeper insights on your landing pages and see how you stack up.
Integration
Salesforce + Website + Pardot
Verify that your Pardot integration is set up properly for your environment, and discover new ways to optimize.
Pardot Email Marketing
Learn what the best organizations around the world are doing with their email programs. See real examples and ask your questions.
Better Marketing Leads
Empower your Sales Team and automate lead nurturing.
Accurately track the prospect journey throughout your marketing funnel.
Marketing Analytics
We’ll show you how to implement B2B Marketing Analytics and align it to existing campaigns so you can easily track the ROI of your Pardot campaigns and understand the impact your team has on revenue.
Pardot Migrations
We’ve helped teams successfully move to Pardot from HubSpot, Marketo, MailChimp, and others.
Landing Pages
Tracking attribution, effectiveness and how and when to do dynamic content. Gain visibility to deeper insights on your landing pages and see how you stack up.
Integration
Salesforce + Website + Pardot
Verify that your Pardot integration is set up properly for your environment, and discover new ways to optimize.
"A great learning atmosphere where people felt comfortable asking questions, and they gave thoughtful, helpful responses."
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Training Schedule
We know how valuable your time is, so we scheduled the entire event around learning, supercharging, and networking.
Lesson 1 Tuesday, November 7 9:30-11:30am CST
Introductions
Administration • Which metrics to monitor/where to see them • DKIM & SPF • Vanity Domains • Managing Pardot Users • Connectors • Folder Structures and Naming Conventions
Salesforce Integration • How Pardot Integrates with Salesforce • Setting up the connector • Sync Queue and Sync Errors • Field set up and mapping
Lesson 2 Tuesday, November 14 9:30-11:30am CST
Campaigns • Pardot Campaigns vs Salesforce Campaigns • Connected Campaigns
Misc and Other Tips
• Search Marketing
• Tags
• Maintaining and Fine tuning your Data
• Getting involved in the Community
• Other Apps and integrations