Session 1
This Session guides you through the process of syncing and managing prospects between the Pardot and Salesforce platforms. It provides insights into setting up custom fields, dealing with sync errors, creating user journeys and optimizing your use of the platforms for better marketing outcomes.
Focus Areas: Pardot Salesforce Interaction, Prospects, Addressing Sync Errors, Deliverability Setup
Session 2
This session guides you through understanding the processes of journey mapping, engagement, segmentation, and automation in Pardot. It provides detailed instructions on creating, editing, and optimizing segments along with guidance on setting up Pardot campaigns and automations, all aimed at enhancing the customer journey.
Focus Areas: Journey Mapping, Engagement, Segmentation, Automation, Campaigns
Bonus Session
This session guides you through the process of leveraging dynamic content using the SLX framework, including segmentation, campaigns, and automations. It provides examples of how to customize content based on different criteria, such as industry verticals or user demographics, and demonstrates how dynamic content can be incorporated into emails and websites for a personalized user experience.
Focus Areas: Dynamic Content, Segmentation, Automation, Campaigns
Included In Your Masterclass Seat: Unlimited 1:1s
"A great learning atmosphere where people felt comfortable asking questions, and they gave thoughtful, helpful responses."
- Pardot Prodigy Graduate
