Account Engagement

Days

Hours

Minutes

Seconds

SalesLabX Online Training

Every Wednesday | MAY 22 - JUNE 26th

Master your marketing automation platform and drive prospect engagement with the help from our Account Engagement-certified experts. You'll learn Account Engagement as quickly and efficiently as possible by creating your own high-quality projects using Account Engagement's recommended best practices and standard techniques.

Need more info?
Download our info sheet with the detailed agenda here:

Topics

1. Account Engagement Automation

Automate your lead management, lead qualification, and lead nurturing easily within Account Engagement. Compare your current Account Engagement environment and integration modules against our global best practices guidelines and conversion data sets.

Focus Areas: Dynamic Content, Page Actions, Segmentation

2. Campaign Attribution

Multi-touch attribution modeling and narrowing down the success of campaigns have become increasingly complicated. Learn how to effectively show the results of your efforts quickly and with less effort.

Focus Areas: Attribution Reports, Analytics, Connected Campaigns

3. Salesforce For Marketers

See real examples of Salesforce dashboards and reports built by experts around the world, learn how to maneuver around Salesforce from a Marketing perspective.

Small group sessions will be provided for 1:1 assistance on digging deeper into your current Account Engagement-Salesforce connector and optimization opportunities.

Focus Areas: Salesforce Campaigns, Reporting, Automation

4. Designing For Account Engagement

Account Engagement can be frustrating from time to time, especially when building templates for emails, landing pages, and Engagement Studios.

Learn how to create, test, and solve common issues with designing for mobile responsive and CTR optimization from our Account Engagement specific designers.

Focus Areas: Optimizing Design, Outlook Issues, Dynamic Content

Pricing

What is included?

6 Week Online Masterclass
Recording Of Each Session
Hands On Experience
Account Engagement Certified Instructor
1 on 1 Time with Account Engagement Experts
Leave With Built Automations
Lifetime Access To Our Private LinkedIn Group

30 DAY SATISFACTION GUARANTEE!*

Only Until February 19th:

STANDARD PRICING

^$2200

Open until February 19th

What is included?

6 Week Online Masterclass
Recording Of Each Session
Hands On Experience
Account Engagement Certified Instructor
1 on 1 Time with Account Engagement Experts
Leave With Built Automations
Lifetime Access To Our Private LinkedIn Group

30 DAY SATISFACTION GUARANTEE!*

Only Until May 3RD:

EARLY BIRD SPECIAL

^$1995

Coupon Code: SLX_433

STANDARD PRICING

^$2200

Registrations after May 3rd

What is included?

6 Week Online Masterclass
Recording Of Each Session
Hands On Experience
Account Engagement Certified Instructor
1 on 1 Time With Account Engagement Experts
Leave With Built Automations
Lifetime Access To Our Private LinkedIn Group

30 DAY SATISFACTION GUARANTEE!*

Only Until January 26th

EARLY BIRD SPECIAL

^$1995

Coupon Code: SLX_433

STANDARD PRICING

^$2200

Registrations after February 19th

Who is this event for?

Content Marketers
Demand Generation Professionals
Marketing Leaders
CRM Administrators
Growth Hackers and Marketers
Sales Professionals
Marketing Operations Professionals
Account Engagement Versions: Growth and Plus

Requirements to access this Masterclass

Don’t have all the requirements?
Reach out and we’ll find a solution.

Content Marketers
Demand Generation Professionals
Marketing Leaders
CRM Administrators
Growth Hackers and Marketers
Sales Professionals
Marketing Operations Professionals
Account Engagement Versions: Growth and Plus

Requirements to access this Masterclass

Don’t have all the requirements?
Reach out and we’ll find a solution.

Need more info to secure funding for your seat?

Unlimited 1:1 Sessions

That's right! You have unlimited access to one-on-one sessions with your instructor. Whether you're stuck on a module or need personalized advice, your instructor is just a click away.

What's included?

Real-Time Feedback

Tailored Strategies

Maximize Your ROI

Common Questions Answered in 1:1s

How can I optimize my Account Engagement campaigns?
What's the best way to segment my audience?
How do I track and analyze my performance metrics?
Can you help me integrate Account Engagement with Salesforce?
What are some advanced features I should be using?
How can I improve my email open rates?
What strategies can increase my lead conversion?

Hands-on Account Engagement Training for All Skill Levels.

Account Engagement Email Marketing

Learn what the best organizations around the world are doing with their email programs. See real examples and ask your questions.

Better Marketing Leads

Empower your Sales Team and automate lead nurturing.

Accurately track the prospect journey throughout your marketing funnel.

Marketing Analytics

We’ll show you how to implement B2B Marketing Analytics and align it to existing campaigns so you can easily track the ROI of your Account Engagement campaigns and understand the impact your team has on revenue.

Account Engagement Migrations

We’ve helped teams successfully move to Account Engagement from HubSpot, Marketo, MailChimp, and others.

Landing Pages

Tracking attribution, effectiveness and how and when to do dynamic content. Gain visibility to deeper insights on your landing pages and see how you stack up.

Integration

Salesforce + Website + Account Engagement

Verify that your Account Engagement integration is set up properly for your environment, and discover new ways to optimize.

Account Engagement Email Marketing

Learn what the best organizations around the world are doing with their email programs. See real examples and ask your questions.

Better Marketing Leads

Empower your Sales Team and automate lead nurturing.

Accurately track the prospect journey throughout your marketing funnel.

Marketing Analytics

We’ll show you how to implement B2B Marketing Analytics and align it to existing campaigns so you can easily track the ROI of your Account Engagement campaigns and understand the impact your team has on revenue.

Account Engagement Migrations

We’ve helped teams successfully move to Account Engagement from HubSpot, Marketo, MailChimp, and others.

Landing Pages

Tracking attribution, effectiveness and how and when to do dynamic content. Gain visibility to deeper insights on your landing pages and see how you stack up.

Integration

Salesforce + Website + Account Engagement

Verify that your Account Engagement integration is set up properly for your environment, and discover new ways to optimize.

"A great learning atmosphere where people felt comfortable asking questions, and they gave thoughtful, helpful responses."

- Account Engagement Masterclass Graduate

Real Numbers. Real Impact.

1,200+ Lorem Ipsum
75+ Lorem Ipsum Vita
5 Lorem Ipsum Grand
1 Lorem Ipsum

Training Schedule

We know how valuable your time is, so we scheduled the entire event around learning, supercharging, and networking.

Lesson 1
Tuesday, November 7
9:30-11:30am CST

Introductions

Administration
• Which metrics to monitor/where to see them
• DKIM & SPF
• Vanity Domains
• Managing Pardot Users
• Connectors
• Folder Structures and Naming Conventions

Salesforce Integration
• How Pardot Integrates with Salesforce
• Setting up the connector
• Sync Queue and Sync Errors
• Field set up and mapping

Lesson 2
Tuesday, November 14
9:30-11:30am CST

Campaigns
• Pardot Campaigns vs Salesforce Campaigns
• Connected Campaigns

Automations
• Page Actions
• Custom Redirects
• Automation Rules
• Completion Actions
• Segmentation Rules
• Dynamic Lists
• Choosing the right tool

List Management
• Types of lists
• How to create each type of list
• Adding Prospects to lists
• Suppression lists

Lesson 3
Tuesday, November 28
9:30-11:30am CST

Forms
• Feature Overview
• Best Practices
• Customizing Forms
• Dependent fields
• Progressive Profiling
• Form Handlers
• Pro Tips

Scoring and grading
• Scoring
• Scoring Categories
• Grading
• Connectors

Lesson 4
Tuesday, December 5
9:30-11:30am CST

Email Marketing Best Practices
• Safeguarding Deliverability
• Optimizing for CTR and Open Rates
• Content Best Practices
• Common Complaints

Email Marketing
• List Emails vs Email Templates
• List Email Features
• Email Personalization
• Templates
• Reporting

Lesson 5
Tuesday, December 12
9:30-11:30am CST

Engagement Studio
• Engagement Campaign Overview
• Engagement Campaigns and Lists
• Pro Tips

Landing Pages • Landing
• Landing Page Setup
• Reporting

Lesson 6
Tuesday, December 19
9:30-11:30am CST

Social Marketing

Misc and Other Tips
• Search Marketing
• Tags
• Maintaining and Fine tuning your Data
• Getting involved in the Community
• Other Apps and integrations

Review

Days

Hours

Minutes

Seconds

SalesLabX Online Training

Every Wednesday | MAY 22 - JUNE 26th

Need more info?Download our info sheet with the detailed agenda here:

Topics

1. Account Engagement Automation

Automate your lead management, lead qualification, and lead nurturing easily within Account Engagement. Compare your current Account Engagement environment and integration modules against our global best practices guidelines and conversion data sets.

Focus Areas: Dynamic Content, Page Actions, Segmentation

2. Campaign Attribution

Multi-touch attribution modeling and narrowing down the success of campaigns have become increasingly complicated. Learn how to effectively show the results of your efforts quickly and with less effort.

Focus Areas: Attribution Reports, Analytics, Connected Campaigns

3. Salesforce For Marketers

Focus Areas: Salesforce Campaigns, Reporting, Automation

4. Designing For Account Engagement

Account Engagement can be frustrating from time to time, especially when building templates for emails, landing pages, and Engagement Studios.Learn how to create, test, and solve common issues with designing for mobile responsive and CTR optimization from our Account Engagement specific designers.

Focus Areas: Optimizing Design, Outlook Issues, Dynamic Content

Pricing

What is included?

30 DAY SATISFACTION GUARANTEE!*

Only Until February 19th:

STANDARD PRICING

$2200

Open until February 19th

What is included?

30 DAY SATISFACTION GUARANTEE!*

Only Until May 3RD:

EARLY BIRD SPECIAL

$1995

Coupon Code: SLX_433

STANDARD PRICING

$2200

Registrations after May 3rd

What is included?

30 DAY SATISFACTION GUARANTEE!*

Only Until January 26th

EARLY BIRD SPECIAL

$1995

Coupon Code: SLX_433

STANDARD PRICING

$2200

Registrations after February 19th

Who is this event for?

Need more info to secure funding for your seat?

Unlimited 1:1 Sessions

That's right! You have unlimited access to one-on-one sessions with your instructor. Whether you're stuck on a module or need personalized advice, your instructor is just a click away.

Real-Time Feedback

Tailored Strategies

Maximize Your ROI

Hands-on Account Engagement Training for All Skill Levels.

Account Engagement Email Marketing

Learn what the best organizations around the world are doing with their email programs. See real examples and ask your questions.

Better Marketing Leads

Empower your Sales Team and automate lead nurturing. Accurately track the prospect journey throughout your marketing funnel.

Marketing Analytics

We’ll show you how to implement B2B Marketing Analytics and align it to existing campaigns so you can easily track the ROI of your Account Engagement campaigns and understand the impact your team has on revenue.

Account Engagement Migrations

We’ve helped teams successfully move to Account Engagement from HubSpot, Marketo, MailChimp, and others.

Landing Pages

Tracking attribution, effectiveness and how and when to do dynamic content. Gain visibility to deeper insights on your landing pages and see how you stack up.

Integration

Salesforce + Website + Account Engagement Verify that your Account Engagement integration is set up properly for your environment, and discover new ways to optimize.

Account Engagement Email Marketing

Learn what the best organizations around the world are doing with their email programs. See real examples and ask your questions.

Better Marketing Leads

Empower your Sales Team and automate lead nurturing. Accurately track the prospect journey throughout your marketing funnel.

Marketing Analytics

We’ll show you how to implement B2B Marketing Analytics and align it to existing campaigns so you can easily track the ROI of your Account Engagement campaigns and understand the impact your team has on revenue.

Account Engagement Migrations

We’ve helped teams successfully move to Account Engagement from HubSpot, Marketo, MailChimp, and others.

Landing Pages

Tracking attribution, effectiveness and how and when to do dynamic content. Gain visibility to deeper insights on your landing pages and see how you stack up.

Integration

Salesforce + Website + Account Engagement Verify that your Account Engagement integration is set up properly for your environment, and discover new ways to optimize.

"A great learning atmosphere where people felt comfortable asking questions, and they gave thoughtful, helpful responses."

- Account Engagement Masterclass Graduate

Real Numbers. Real Impact.

1,200+ Lorem Ipsum 75+ Lorem Ipsum Vita 5 Lorem Ipsum Grand 1 Lorem Ipsum

Training Schedule

We know how valuable your time is, so we scheduled the entire event around learning, supercharging, and networking.

Need more info?
Download our info sheet with the detailed agenda here:

^$2200

^$1995

^$2200

^$1995

^$2200

Empower your Sales Team and automate lead nurturing.

Accurately track the prospect journey throughout your marketing funnel.

Salesforce + Website + Account Engagement

Verify that your Account Engagement integration is set up properly for your environment, and discover new ways to optimize.

Empower your Sales Team and automate lead nurturing.

Accurately track the prospect journey throughout your marketing funnel.

Salesforce + Website + Account Engagement

Verify that your Account Engagement integration is set up properly for your environment, and discover new ways to optimize.

1,200+ Lorem Ipsum
75+ Lorem Ipsum Vita
5 Lorem Ipsum Grand
1 Lorem Ipsum