Google Ads spends real budget every day across Search, Performance Max, Display and YouTube.
But conversions in Google Ads usually stop at the form fill — disconnected from the leads, opportunities and revenue that follow in your CRM.
SalesLabX connects Google Ads to the outcomes your business actually reports on.
Teams often start by asking which campaigns worked. The deeper problem is that Google Ads was never connected to the CRM.
A better Google Ads dashboard cannot fix a broken connection. SalesLabX works backward from the revenue question the data needs to answer.
Instead of starting with Google Ads metrics, we clarify what the business is trying to understand:
Those questions determine the tracking plan, the integration and the reporting.
Campaigns, keywords, search terms, creative, spend, clicks and conversions across Search, PMax, Display and YouTube.
Leads, contacts, accounts, campaign members, ownership, statuses and opportunities.
Follow-up timing, activity, acceptance, rejection, progression and disposition reasons.
Qualified conversations, opportunities, influenced pipeline, closed revenue and relevant account progression.
Conversion actions, offline conversion import, UTM governance, consent mode and enhanced conversions.
Useful reporting does more than prove the past. It helps teams decide what to do next.
What should someone be able to understand or change after viewing the report?
We review campaigns, conversion actions, UTM tagging, audiences and CRM connections.
We document weak conversion tracking, inconsistent UTMs, wasted spend and disconnected conversions.
Where possible, we correct conversions, tagging, consent and the Google Ads-to-CRM connection before trusting the numbers.
We import offline conversions and tie clicks to leads, opportunities and revenue so the funnel reads end to end.
We use the findings to improve bidding, keywords, creative, budget allocation and future measurement.
Leadership sees which campaigns actually drive revenue.
Marketing stops reconciling Google Ads against the CRM by hand.
Offline conversions teach Google to bid toward revenue.
Teams can tell real pipeline from vanity conversions.
Budget follows the campaigns and keywords that convert.
Reporting guides budget, campaign and process decisions.
SalesLabX connects Google Ads to your CRM so every click can be traced to real revenue — and Google can bid toward it.
Yes. With offline conversion import and enhanced conversions, we can feed closed revenue back so Google optimizes toward pipeline, not just form fills.
Not necessarily. We first determine whether the problem is conversion tracking, UTM tagging, CRM process or metric definition. Your existing tools may already be sufficient.
Yes. Tying Google Ads clicks and conversions to leads, contacts, opportunities and revenue in your CRM is the core of the work.
That is a primary goal. The reporting should help leadership understand which campaigns drive revenue, where evidence is strong and where to invest next.