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Brand Positioning
Brand Visual Identity Design
Website Design
Print Collateral
Email Campaign Design
Content Marketing Strategy and Execution
Boost B2B needed a strategic rebrand that better reflected its role as a market leader and innovator in B2B payments—not just a transaction processor. The challenge was to clearly communicate the value of its sophisticated, patented technology in a way that resonated with enterprise finance leaders, suppliers, issuers, and partners, while elevating brand perception to match the scale, trust, and strategic impact of its solutions. The goal was to create a modern, unified brand narrative that positioned Boost as a long-term partner in simplifying complexity and enabling smarter financial outcomes.
The rebrand repositioned Boost B2B as a strategic enabler at the center of modern B2B payments, focused on delivering clarity, control, and business impact. Through a refined core narrative, value-driven messaging, and a modernized visual and verbal identity, the brand now emphasizes outcomes such as improved cash flow, reduced manual processes, and scalable growth. The resulting system provides consistent, audience-specific storytelling across digital, sales, and partner channels—reinforcing trust, differentiation, and Boost’s role as a catalyst for more efficient and connected B2B commerce.
Brand Colors
The color palette was chosen strategically to build trust and reinforce Boost’s purpose of modernizing B2B payment solutions. Confident, refined tones establish credibility and stability—key for enterprise finance audiences—while modern, forward-leaning accents signal innovation, momentum, and digital transformation. Together, the colors strike a balance between reliability and progress, positioning Boost as a trusted partner that is both proven today and built for what’s next.
Display Font
Sk-Modernist has been designed specifically for the digital age, each letterform being optically adjusted using a mathematical system rather than the traditional typographers eye.
Primary Font
Avenir Next Pro is a new take on a classic face—it’s the result of a project whose goal was to take a beautifully designed sans and update it so that its technical standards surpass the status quo, leaving us with a truly superior sans family.
Boost B2B Solutions is a leader in B2B digital payments, but its previous brand didn’t communicate that leadership. The messaging was fragmented, visuals were transactional, and complex workflows weren’t clear at a glance. Our goal was to distill a sophisticated platform into a brand experience that feels authoritative and approachable, helping audiences immediately understand Boost’s value.
The challenge was translating abstract payment flows into a visual system. We focused on grids, hierarchy, and spacing that mirror Boost’s role as a connector between buyers, suppliers, and issuers. Every visual element now represents movement and connection — making invisible infrastructure tangible and understandable.
The rebrand brought invisible infrastructure to life. Through a team design effort, complex technology became approachable, purposeful, and understandable. The outcome: a brand that reflects Boost’s scale, sophistication, and strategic value while remaining intuitive for any stakeholder.