If you’ve been taking in the news, reading posts from friends and colleagues, or just listening to the people around you, then you already know that mental health has become a loud and necessary conversation
When we partner with an organization, we make sure that their dedicated Account Coordinator meets with them on a regular basis to make sure that everyone is on the same page, and that we’re heading
When you’re creating copy for an organization, the approach you have to take is anything but one-size-fits-all. The basics of SEO, grammar, and professionalism all still apply, but when speaking on behalf of your organization,
Working from home is no longer a novelty or something we’re still trying to figure out. Since 2020, the shift to WFH has been unavoidable, and in many cases absolutely necessary. Many offices simply don’t
Marketing professionals the world over are always quick to tell you that there’s a difference between B2B and B2C marketing. They’re right. Many of the strategies used in the B2C world really don’t translate when
You have a campaign, and it’s doing moderately well! People are clicking, you’re gaining prospect information through your strategic series of forms and CTAs, and things are moving right along! This is great. You really
Forms in Marketing Cloud Account Engagement (formerly Pardot) are your bread and butter… or rather, a cake! A different kind of baked good, but it’s a metaphor, so we’re not worrying about spoiling your dinner.
Whether you want to admit it or not, your emails are going to sink or swim largely based on style. From your subject line down to your footer, you need that piece of marketing collateral
How To Build Your Content Calender If you want to have a social presence–which you should– you’re going to want to do it right! A primo content calendar will not only give your posts direction
Accessibility in Your Marketing Let’s be honest, when it comes to your marketing and content, you probably create and design it with one kind of person in mind. It’s not something you’re conscious of, but
Animation for Fun and Profit! If you have the option to make your emails move, then why would you ever do it any other way? Eye-catching and memorable, animation has captivated the human imagination ever
Artificial Intelligence (AI) is the present and bright future of all marketing strategies. It’s programs and software that act intelligently and can be used to automate, categorize, and simplify all aspects of your campaigns, and
No matter what marketing fads come and go, empathy should always be the backbone of every campaign. Empathetic marketing is that one extra step you can take to put yourself in the shoes of the
B2B marketing is a game of strategy beyond all else, and that means making plays that will benefit you but might be considered controversial to anyone not in the marketing know. One of these strategies
Summer is coming! Feel that heat? That coming sun? Soon the rains will wistfully drift away for a time, and then it’s all beaches and bike rides! With summer comes a lot of new adventures.
Apple is hard to pin down as a company. They’re either doing something really innovative and cool, or they’re making your life needlessly complicated for seemingly no reason. For example, the iPhone was revolutionary when
When it comes to design, you need the people on your team to be in the know. That doesn’t just mean hiring people that can execute the vision you have in your own mind, it
We can say with almost 100% certainty that in your daily life, there are certain products that you buy based on the brand alone. They don’t even necessarily have the superior product, but something keeps
“What’s in a name?” That’s what people say, right? Well, a lot is in a name, actually. If you’re paying attention to what’s been going on with Salesforce recently, you’ll know that our beloved Pardot
Brand messaging is who you are. It’s taking a look at your organization, figuring out what makes it unique and what it has to offer other organizations, and distilling it all into a clear, coherent
Not all copywriting is treated equally. One often goes into the process of writing for an organization with a one-size-fits-all approach, but over time, it becomes very apparent that this is a flawed strategy. Every
Hello. You are currently on the internet, which means you’ve seen a pop-up ad. Probably at least a dozen or so in your entire internet career. At some point, someone thought it would be cool
You’ve got your emails all ready to go. You’ve got the right amount of content to pull your readers in, all your images are loading right, and you can’t wait to reach all those delicious
Your marketing person can’t handle your lofty goals on their own… There, we said it. It’s nothing against them! We’re sure that they’re good at what they do, they get the job done, and when
If you’ve sent emails from a marketing perspective at any point in your life, you probably know what preheader text is. If that knowledge has somehow eluded you, here’s a quick intro: Preheader text is
Listen, we know that Pardot can seem pretty overwhelming at times, especially when you’re making your way through Trailhead and noticing multiple tools in Pardot that all seem to do the same thing. We know
There’s an often ignored blind spot in the vision of a lot of marketers these days, especially if they’re new to the game, and that’s the importance of prioritizing mobile optimization in your marketing strategies.
When it comes to marketing, the more personal you can make your content, the better. This used to mean adjusting your copy and graphics to engage and entice the widest audience of people possible, so
What most people don’t understand about maintaining a good company culture is that there’s actually a lot of hard work that goes into it. Like any other process that your organization uses to thrive and
The world is opening up again. Is it a good move? That’s not what we’re here to discuss. Discussion or not, in-person events are making a comeback. For many, this will mean convention appearances, complete
MFA (Multi-Factor Authentication) is a rising security protocol becoming more and more prevalent in the digital landscape. Salesforce recently announced that moving forward, they will be requiring MFA for all users across all accounts. Now,
Email footers… The forgotten depths of your marketing communications. They’re the neighbor you’ve never taken the time to know because they live six floors down. If they play their music loudly, you’ve never heard it,
It’s no secret that the tech industry has a complicated relationship with diversity. It’s a buzzword that companies love to throw around in their outward messaging, because if they can portray themselves as a diverse
If you’ve been following us for a while, you know that we love getting creative with Pardot and finding ways to use it for things you wouldn’t even expect. Obviously, there are huge advantages in
Love them or hate them, GIFs are an essential part of the internet now, and they will never go away. Ever. They are a permanent fixture like the black hole at the center of our
We all strive to take our organizations to new heights and continuously achieve higher ROIs, right? Of course! But here’s the thing: without a strong Salesforce sales strategy, this can be incredibly difficult. Learning how
Lead nurturing campaigns provide that individual attention to each of your prospects while also making it automated, so you can use your precious, limited energy in other areas. Any opportunity you have to automate your
Salesforce is a lot. It’s a whole lot of tool. It has to be, of course, because it manages a lot of data and functionalities. We’d have an awful lot of extra work that we’d
Let’s face it: 2020 threw us for a loop. Our traditional business models were tested, and while some were able to persevere through the ‘unprecedented times’, others didn’t do so hot, and had to be
A great pricing page can be a major differentiator between you and your competition. Every prospect who purchases from you ends up using the pricing page at least once, so making it *POP* is an
As we’re sure you’re aware, your ROI as it pertains to digital marketing represents the profits and losses your online campaigns experience. In order to understand it, you’re going to want to look at how
Some information about your product or service is going to be more important than other information. Sure, it all serves the overall purpose of your marketing strategy, but to manage it properly, you’re going to
Dark Mode. It’s been around for a little while now on certain apps, but as more people get tired of having their eyeballs burned out by the blue light from their phones, it has risen
Download your complimentary email marketing calendar. Download Now If you’ve ever used social media or email for marketing–which chances are, you have–then you know that figuring out what you’re going to release day-by-day can be
Forwarding HTML emails is a surefire way to transform your beautiful email designs into a broken, crumbling, unfortunate mess. You may have already experienced this firsthand while trying to show a colleague your latest Pardot
In Pardot and digital marketing today, most organizations have corporate blogs. Almost all of them. If they don’t have one, they’ve stared at the blogs of other organizations and thought *really* hard about starting one,
Your homepage is your first impression. It’s picking your outfit for the first day of school. It’s the colorful cover of the book that is your brand. It’s having the perfect level of pressure in
In order to create a successful digital marketing funnel, you’re going to have to have a plan. Now before you come after us with torches and pitchforks, hear us out. The idea of making a
It should always be an organization’s goal to make every prospect feel like they’re having the best possible experience, but did you know that you can take it a step further? Using what is known
The more a prospect trusts an organization as an industry leader, the more likely it is that they’ll be drawn further into the sales funnel. Even though establishing credibility may seem like a daunting task,
Optimize Your Designs In the digital marketing space, design choices can move your conversion rate up or down depending on which choices you make. An optimized user experience will affect whether or not you get
When creating a Pardot A/B email, there’s a system of choices you’ll be able to run through that will allow you to customize the A/B send itself. These choices include how long you want the
The sheer volume of digital marketing strategies is vast, and understanding how they apply to Pardot can be hard to find comprehensible information on, which can put a strain on your organizations strategization efforts. However,
Let’s talk about landing pages in Pardot. You might have heard that they’re important, but have you really gone down the rabbit hole of just how much they can do for you? From reporting to
A Marketing Qualified Lead (MQL) is a prospect who has seen what you have to offer, and is the most likely candidate to become a customer. In Salesforce, data on MQLs is gathered by the
Making your Content Stand Out Getting lost in an inbox or being scrolled past altogether is an ongoing struggle in digital marketing. Prospects seem to be passing you up for your competitors or ignoring what
More Important Than Ever For digital marketers–really anyone who sends and receives emails on a daily basis–subject lines and preheader text are more important than ever. In fact, according to CoSchedule, 35% of recipients report
The Good, The Bad, and The Balance When you’re creating Pardot emails, the copy is something that you should be heavily involved with, because if your email copy isn’t top-notch it can turn off prospects.
Email newsletters have become interwoven with Pardot. Your organization’s newsletter can be used for any number of purposes, including providing clients with useful content tailored directly to them, promoting new products, or simply fostering continual
Over the past 10 years marketing has changed in major ways. The environment that had once involved much more tangible marketing has now gone almost fully digital. Tools like Pardot have certainly helped marketers make
Increasing ROI Did you know that you could be missing out on unrealized ROI and engagement in your current email marketing? During these unprecedented times, everyone is looking for ways to increase return through Pardot.
When it comes to automation in marketing, the landscape is in a constant state of flux. Older processes and techniques can quickly fall by the wayside, while new innovations can spring to the forefront, seemingly
Creating a thriving digital marketing environment is more than just a set it and forget it recipe. It’s one that requires a combination of preparation and carefully selected ingredients, including a great content strategy. Using
Everyone wants higher click-through rates on their emails. After all, that’s what makes all your email marketing work worthwhile! There are plenty of ways to make those rates rise, and often people get lost in
There are many common marketing mistakes that can be costly for your organization. Ignoring these mistakes and making them repeatedly can be detrimental to your bottom line and negatively affect your organization’s messaging and branding
Email sending is second nature for many marketers and Pardot users. At SalesLabX we encounter email scheduling and sending on nearly a daily basis. But in these encounters, we also see plenty of fundamental misunderstandings
Salesforce has only become a more essential enterprise tool as time has passed. With their new acquisition of Slack offering lots of promising possibilities, it’s important to analyze how you’re using your Salesforce and make
Anyone working in email marketing today should be at least somewhat familiar with the laws surrounding unsubscribe links in emails. In the US this legislation is known as the US’s CAN-SPAM Act. It’s in place
Both social media and emails can bring up an “old versus new” debate. But the fact of the matter is digital marketing shouldn’t neglect email or social media as both can be powerful tools. Instead,
When it comes to the corporate climate, writing off emojis as unprofessional can be a simple mental task to complete. But in this article, we will explain why this may not be what your organization
Landing pages are a sure-fire and industry-standard way of converting a visitor to a prospect and then a customer. However, many landing pages lack the ability to grasp onto those visitors and instead allow possible
Going into 2021 can make you feel a bit uneasy when considering everything that occurred in 2020. Even with this uncertainty, many organizations are using this new and different time to reexamine goals and be
Inevitably there will come a time when you will want to manually upload prospects into Pardot. They may be from an event or just extra collected data. Regardless, you need to get your prospects out
Retaining Customers Using Pardot It can be easy to only chase after prospective customers, forgetting to even consider your current ones. But just because it’s easy doesn’t mean it’s the path you should follow. Your
Email marketing is oftentimes a prospect’s preferred way of interacting with a brand. A strong email marketing presence can result in driving prospects to higher click-through rates and better engagement. But it’s easy to get
Prior to 2020, webinars were already swiftly on the rise. Since unprecedented times struck, they’ve only become more vital for organizations. You know your organization, and odds are you know plenty of information related to
Preparing and staying ahead of the game is the whole purpose of Salesforce. But there are some dashboards that you might not know about that can help you do this. Whether you want to check
2020 has been a year of change, and as 2021 approaches Pardot is planning to introduce one more change you should be ready for. Following Salesforce’s Spring ‘21 release Pardot’s user authentication system will be
Over the years, newsletters have changed drastically. They’ve gone from being outdated clip art laden printouts sent through snail mail to being emails that virtually every organization big or small puts out. But this does
Learn Your Mistakes To Fix Them With organizations already planning on how their 2021 year will unfold it’s important to analyze what mistakes you’ve made and how to avoid them. Pardot and Salesforce offer many
An evenly dispersed funnel is key to consistently achieving marketing and sales success. It can keep an organization thriving even in unprecedented times. Unfortunately, many Salesforce funnels could not look any more uneven. The process
Videos To GIFs & Everything In Between: Within email marketing there often comes an occasion where your organization will want to include a video within an email. Now as much as it seems like you
Every visual element that is implemented in your brand can be crucial to your success. That’s why you should be keeping up with trends that are used in emails, landing pages, and general design aesthetics
Have you ever noticed that little checkbox when setting up an email draft- the one that says “Enable A/B Testing?” This is a Pardot feature (available in Pardot Plus, Advanced, and Premium Editions) that allows
Progressive Profiling is a unique feature of Pardot forms that sets them apart from your average WordPress form. Despite its uniqueness, plenty of people don’t know about Progressive Profiling or how to set it up;
What you should know. When using Pardot, something that you become adamantly familiar with is emails. They’re woven into every part of digital marketing these days. Within emails, links control interactions, new prospects, and the
Need Assistance Setting Up Preview Texts? Fill out the form below, and a Pardot expert will walk you through it, free.– [Narrator] Do preview texts impact open rates or any other major KPI? The answer
1. Voicemail Conversion Rate In a digital-first era, it is easy for sales leaders to get caught off guard with the one thing that your reps spend most of their time doing, phone calls. Phone
Within the August 19’ release, Pardot brought Pardot Resubscribe. This gives prospects the ability to opt back in once they’ve opted out. This update allows prospects to have a resubscribe link emailed to them when
UTM Parameters may be something that you are already familiar with.They’re often utilized to track marketing campaigns within Google Analytics. But are you using them to their utmost efficiency? UTM’s can also be used to
If you’re not familiar with Pardot’s Handlebar Merge Language(HML), then you should know it’s an amazing upgrade for anyone who uses personalization across their Pardot environment. When you switch to HML, features such as searchable
CHASER EMAILS When sending a Pardot email, often times there can be a struggle of lack of engagement. Maybe it was caused by a subject line that was uninteresting to prospects or pre-header text that
Utilization of The Models Campaign Influence Attribution Models are a set of tools that aims to optimize Salesforce and Pardot campaigns. This may bring up the question of whether or not Pardot and Salesforce campaigns
Top 3 Things To Remember Always Have A CTA At The Top Always make your call-to-action clear to prospects from the very beginning. That’s why you should have a CTA at the top before they
A frequent question we receive from Sales and Marketing VP’s from around the globe is:Q: How do I best leverage the SDR’s within my organization since these reps don’t focus on closing business and are
https://youtu.be/BK1dhZWhtT0Need Assistance with the Salesforce Winter 20′ Releases?Fill out the form below, and a Pardot expert will walk you through it, free. Name Email Transcript: – [Narrator] How Do I increase my open rate? Here’s
In this webinar presented by Salesforce Partner, SalesLabX, we will cover 5 tips every Pardot user needs to leverage in order to, supercharge their Pardot usage. This will be an actionable webinar with real use
Customizable Content Snippets Einstein Behavior KEEP UP WITH ALL THE UPDATES FOR YOUR PARDOT & SALESFORCE NEEDS Within the Salesforce Winter 20’ Release there are multiple new features and updates that are noteworthy. Pardot delivers
UNDERSTAND YOUR SALES CAPACITY BEFORE PLANNING FOR 2020 Most companies should be at their end stages of planning for 2020. It’s always relevant to keep the end in mind when planning for important things. What
GOOGLE TAG MANAGER Google Analytics is an industry tool that nearly everyone in the marketing realm is familiar with these days. But did you know the Google Analytics Conversion tracking and Google Tag Manager can
Pardot Forms Considering how intimidating forms can be to set up, it’s tempting to convince yourself that form handlers are the way to go rather than Pardot native forms. But don’t be fooled, Pardot forms
Recently we have been managing a couple of clients from the California area, that would be considered “Unicorns”. Like most firms of their size, they use a combination of Pardot and Salesforce. For context, all
Improve Campaign Reporting Streamline Campaign Management 1:1 Relationship in Salesforce & Pardot Campaigns 3 EASY STEPS TO SET UP CONNECTED CAMPAIGNS STEP 1 Match your Pardot Campaigns to a Salesforce Campaign. This is called Campaign
Google Analytics is an industry tool that you’ll hear thrown around a lot. It gleans useful information for your website such as unique visitors, time on site, user demographics, and much more.Now you might be
Dashboard Filters Dynamic Dashboards Developing the Perfect Table WE RECENTLY POLLED OUR CUSTOMERS TO GAUGE THE PAIN POINT THEY WANTED TO ADDRESS BY HIRING/CREATING A SALES OPERATIONS TEAM. The top reason was due to a
What Are Campaign Influence Attribution Models? Campaign Influence Attribution Models are a set of tools that aims to optimize Salesforce and Pardot campaigns. This may bring up the question of whether or not Pardot and
Transcript: – [Narrator] We’re going to have a Page Action deployed, based on a prospect visiting our pricing page. So we’re going to simply type in our name of the Page Action and the URL
Variable Tags & Integrating Them UTM parameters have become the Bon Jovi of today’s marketing efforts. They can be a make or break scenario when it comes to tracking your campaigns. This is why many
“ADD TO CALENDAR LINK” Events being hosted by your organization have become more and more common in recent years. This opens the door for all kinds of innovation that can be utilized to make getting
SUMMER 2020 UPDATES Recently, Salesforce has released the notes for their summer release. Included are multiple interest points to not only optimize your Pardot and Salesforce experience, but also maximize your ROI and reach prospects
Simple: This element can be added to HTML components to make specific things such as a header editable, without making any changes to the way it looks and feels such as font, size or colour. When editing this brings up a simple editor for you to type the required text.
Improve Campaign Reporting Streamline CampaignManagement 1:1 Relationship in Salesforce & Pardot Campaigns Preparation While using Connected Campaigns in Pardot will be essential to your future success, you will need to put in some legwork with
There can be a major struggle for those having to work within Pardot when it comes to forms. When it comes to customizing the look to fit your organization, making edits to CSS can be a headache. However through understanding what each CSS block means in the form
CALL-TO-ACTIONS & THEIR EFFECT Often times Call-To-Actions, or CTA’s are one of the last things you think about when creating content for a digital interface. After all, they tend to be towards the end of
Picture this, your organization has an event coming up. Multiple emails will be sent out to remind prospects to register and thank them for signing up. Suddenly you’re faced with the daunting task of making sure the content is consistent across the board. What if a link for last month’s event is used? Or the date is different in one reminder email than the rest. With the Winter 20’ release of snippets, this is an issue of the past!
What We’ve discovered We’ve utilized Pardot to create more than $13,000,000 in revenue for companies around the world. In this time we noticed a few things that most companies miss about the powerful software tool.
Scoring categories allow you to do a lot more than just traditional scoring, which can sometimes be arbitrary. Let’s say, for example, you have different products on your website. One being a camera, one being
A 2011 Harvard Business Review study of 1.25 million online sales leads concluded that “U.S. Firms that tried to contact potential customers within an hour of receiving a query were nearly seven times as likely to qualify the lead (which we defined as having a meaningful conversation with a key decision maker) as those that tried to contact the customer even an hour later—and more than 60 times as likely as companies that waited 24 hours or longer.”
When you leverage the Salesforce Connector you allow Pardot to sync prospects, contacts, leads, and opportunities with Salesforce. Salesforce has actually put together a step by step guide on how to do it. You can download the guide below.
If you’ve been taking in the news, reading posts from friends and colleagues, or just listening to the people around you, then you already know that mental health has become a loud and necessary conversation…
When we partner with an organization, we make sure that their dedicated Account Coordinator meets with them on a regular basis to make sure that everyone is on the same page, and that we’re heading…
When you’re creating copy for an organization, the approach you have to take is anything but one-size-fits-all. The basics of SEO, grammar, and professionalism all still apply, but when speaking on behalf of your organization,…
Working from home is no longer a novelty or something we’re still trying to figure out. Since 2020, the shift to WFH has been unavoidable, and in many cases absolutely necessary. Many offices simply don’t…
Marketing professionals the world over are always quick to tell you that there’s a difference between B2B and B2C marketing. They’re right. Many of the strategies used in the B2C world really don’t translate when…
You have a campaign, and it’s doing moderately well! People are clicking, you’re gaining prospect information through your strategic series of forms and CTAs, and things are moving right along! This is great. You really…
Forms in Marketing Cloud Account Engagement (formerly Pardot) are your bread and butter… or rather, a cake! A different kind of baked good, but it’s a metaphor, so we’re not worrying about spoiling your dinner….
Whether you want to admit it or not, your emails are going to sink or swim largely based on style. From your subject line down to your footer, you need that piece of marketing collateral…
How To Build Your Content Calender If you want to have a social presence–which you should– you’re going to want to do it right! A primo content calendar will not only give your posts direction…
Accessibility in Your Marketing Let’s be honest, when it comes to your marketing and content, you probably create and design it with one kind of person in mind. It’s not something you’re conscious of, but…
Animation for Fun and Profit! If you have the option to make your emails move, then why would you ever do it any other way? Eye-catching and memorable, animation has captivated the human imagination ever…
Artificial Intelligence (AI) is the present and bright future of all marketing strategies. It’s programs and software that act intelligently and can be used to automate, categorize, and simplify all aspects of your campaigns, and…
No matter what marketing fads come and go, empathy should always be the backbone of every campaign. Empathetic marketing is that one extra step you can take to put yourself in the shoes of the…
B2B marketing is a game of strategy beyond all else, and that means making plays that will benefit you but might be considered controversial to anyone not in the marketing know. One of these strategies…
Summer is coming! Feel that heat? That coming sun? Soon the rains will wistfully drift away for a time, and then it’s all beaches and bike rides! With summer comes a lot of new adventures….
Apple is hard to pin down as a company. They’re either doing something really innovative and cool, or they’re making your life needlessly complicated for seemingly no reason. For example, the iPhone was revolutionary when…
When it comes to design, you need the people on your team to be in the know. That doesn’t just mean hiring people that can execute the vision you have in your own mind, it…
We can say with almost 100% certainty that in your daily life, there are certain products that you buy based on the brand alone. They don’t even necessarily have the superior product, but something keeps…
“What’s in a name?” That’s what people say, right? Well, a lot is in a name, actually. If you’re paying attention to what’s been going on with Salesforce recently, you’ll know that our beloved Pardot…
Brand messaging is who you are. It’s taking a look at your organization, figuring out what makes it unique and what it has to offer other organizations, and distilling it all into a clear, coherent…
Not all copywriting is treated equally. One often goes into the process of writing for an organization with a one-size-fits-all approach, but over time, it becomes very apparent that this is a flawed strategy. Every…
Hello. You are currently on the internet, which means you’ve seen a pop-up ad. Probably at least a dozen or so in your entire internet career. At some point, someone thought it would be cool…
You’ve got your emails all ready to go. You’ve got the right amount of content to pull your readers in, all your images are loading right, and you can’t wait to reach all those delicious…
Your marketing person can’t handle your lofty goals on their own… There, we said it. It’s nothing against them! We’re sure that they’re good at what they do, they get the job done, and when…
If you’ve sent emails from a marketing perspective at any point in your life, you probably know what preheader text is. If that knowledge has somehow eluded you, here’s a quick intro: Preheader text is…
Listen, we know that Pardot can seem pretty overwhelming at times, especially when you’re making your way through Trailhead and noticing multiple tools in Pardot that all seem to do the same thing. We know…
There’s an often ignored blind spot in the vision of a lot of marketers these days, especially if they’re new to the game, and that’s the importance of prioritizing mobile optimization in your marketing strategies….
When it comes to marketing, the more personal you can make your content, the better. This used to mean adjusting your copy and graphics to engage and entice the widest audience of people possible, so…
What most people don’t understand about maintaining a good company culture is that there’s actually a lot of hard work that goes into it. Like any other process that your organization uses to thrive and…
The world is opening up again. Is it a good move? That’s not what we’re here to discuss. Discussion or not, in-person events are making a comeback. For many, this will mean convention appearances, complete…
MFA (Multi-Factor Authentication) is a rising security protocol becoming more and more prevalent in the digital landscape. Salesforce recently announced that moving forward, they will be requiring MFA for all users across all accounts. Now,…
Email footers… The forgotten depths of your marketing communications. They’re the neighbor you’ve never taken the time to know because they live six floors down. If they play their music loudly, you’ve never heard it,…
It’s no secret that the tech industry has a complicated relationship with diversity. It’s a buzzword that companies love to throw around in their outward messaging, because if they can portray themselves as a diverse…
If you’ve been following us for a while, you know that we love getting creative with Pardot and finding ways to use it for things you wouldn’t even expect. Obviously, there are huge advantages in…
Love them or hate them, GIFs are an essential part of the internet now, and they will never go away. Ever. They are a permanent fixture like the black hole at the center of our…
We all strive to take our organizations to new heights and continuously achieve higher ROIs, right? Of course! But here’s the thing: without a strong Salesforce sales strategy, this can be incredibly difficult. Learning how…
Lead nurturing campaigns provide that individual attention to each of your prospects while also making it automated, so you can use your precious, limited energy in other areas. Any opportunity you have to automate your…
Salesforce is a lot. It’s a whole lot of tool. It has to be, of course, because it manages a lot of data and functionalities. We’d have an awful lot of extra work that we’d…
Let’s face it: 2020 threw us for a loop. Our traditional business models were tested, and while some were able to persevere through the ‘unprecedented times’, others didn’t do so hot, and had to be…
A great pricing page can be a major differentiator between you and your competition. Every prospect who purchases from you ends up using the pricing page at least once, so making it *POP* is an…
As we’re sure you’re aware, your ROI as it pertains to digital marketing represents the profits and losses your online campaigns experience. In order to understand it, you’re going to want to look at how…
Some information about your product or service is going to be more important than other information. Sure, it all serves the overall purpose of your marketing strategy, but to manage it properly, you’re going to…
Dark Mode. It’s been around for a little while now on certain apps, but as more people get tired of having their eyeballs burned out by the blue light from their phones, it has risen…
Download your complimentary email marketing calendar. Download Now If you’ve ever used social media or email for marketing–which chances are, you have–then you know that figuring out what you’re going to release day-by-day can be…
Forwarding HTML emails is a surefire way to transform your beautiful email designs into a broken, crumbling, unfortunate mess. You may have already experienced this firsthand while trying to show a colleague your latest Pardot…
In Pardot and digital marketing today, most organizations have corporate blogs. Almost all of them. If they don’t have one, they’ve stared at the blogs of other organizations and thought *really* hard about starting one,…
Your homepage is your first impression. It’s picking your outfit for the first day of school. It’s the colorful cover of the book that is your brand. It’s having the perfect level of pressure in…
In order to create a successful digital marketing funnel, you’re going to have to have a plan. Now before you come after us with torches and pitchforks, hear us out. The idea of making a…
It should always be an organization’s goal to make every prospect feel like they’re having the best possible experience, but did you know that you can take it a step further? Using what is known…
The more a prospect trusts an organization as an industry leader, the more likely it is that they’ll be drawn further into the sales funnel. Even though establishing credibility may seem like a daunting task,…
Optimize Your Designs In the digital marketing space, design choices can move your conversion rate up or down depending on which choices you make. An optimized user experience will affect whether or not you get…
When creating a Pardot A/B email, there’s a system of choices you’ll be able to run through that will allow you to customize the A/B send itself. These choices include how long you want the…
The sheer volume of digital marketing strategies is vast, and understanding how they apply to Pardot can be hard to find comprehensible information on, which can put a strain on your organizations strategization efforts. However,…
Let’s talk about landing pages in Pardot. You might have heard that they’re important, but have you really gone down the rabbit hole of just how much they can do for you? From reporting to…
A Marketing Qualified Lead (MQL) is a prospect who has seen what you have to offer, and is the most likely candidate to become a customer. In Salesforce, data on MQLs is gathered by the…
Making your Content Stand Out Getting lost in an inbox or being scrolled past altogether is an ongoing struggle in digital marketing. Prospects seem to be passing you up for your competitors or ignoring what…
More Important Than Ever For digital marketers–really anyone who sends and receives emails on a daily basis–subject lines and preheader text are more important than ever. In fact, according to CoSchedule, 35% of recipients report…
The Good, The Bad, and The Balance When you’re creating Pardot emails, the copy is something that you should be heavily involved with, because if your email copy isn’t top-notch it can turn off prospects….
Email newsletters have become interwoven with Pardot. Your organization’s newsletter can be used for any number of purposes, including providing clients with useful content tailored directly to them, promoting new products, or simply fostering continual…
Over the past 10 years marketing has changed in major ways. The environment that had once involved much more tangible marketing has now gone almost fully digital. Tools like Pardot have certainly helped marketers make…
Increasing ROI Did you know that you could be missing out on unrealized ROI and engagement in your current email marketing? During these unprecedented times, everyone is looking for ways to increase return through Pardot….
When it comes to automation in marketing, the landscape is in a constant state of flux. Older processes and techniques can quickly fall by the wayside, while new innovations can spring to the forefront, seemingly…
Creating a thriving digital marketing environment is more than just a set it and forget it recipe. It’s one that requires a combination of preparation and carefully selected ingredients, including a great content strategy. Using…
Everyone wants higher click-through rates on their emails. After all, that’s what makes all your email marketing work worthwhile! There are plenty of ways to make those rates rise, and often people get lost in…
There are many common marketing mistakes that can be costly for your organization. Ignoring these mistakes and making them repeatedly can be detrimental to your bottom line and negatively affect your organization’s messaging and branding…
Email sending is second nature for many marketers and Pardot users. At SalesLabX we encounter email scheduling and sending on nearly a daily basis. But in these encounters, we also see plenty of fundamental misunderstandings…
Salesforce has only become a more essential enterprise tool as time has passed. With their new acquisition of Slack offering lots of promising possibilities, it’s important to analyze how you’re using your Salesforce and make…
Anyone working in email marketing today should be at least somewhat familiar with the laws surrounding unsubscribe links in emails. In the US this legislation is known as the US’s CAN-SPAM Act. It’s in place…
Both social media and emails can bring up an “old versus new” debate. But the fact of the matter is digital marketing shouldn’t neglect email or social media as both can be powerful tools. Instead,…
When it comes to the corporate climate, writing off emojis as unprofessional can be a simple mental task to complete. But in this article, we will explain why this may not be what your organization…
Landing pages are a sure-fire and industry-standard way of converting a visitor to a prospect and then a customer. However, many landing pages lack the ability to grasp onto those visitors and instead allow possible…
Going into 2021 can make you feel a bit uneasy when considering everything that occurred in 2020. Even with this uncertainty, many organizations are using this new and different time to reexamine goals and be…
Inevitably there will come a time when you will want to manually upload prospects into Pardot. They may be from an event or just extra collected data. Regardless, you need to get your prospects out…
Retaining Customers Using Pardot It can be easy to only chase after prospective customers, forgetting to even consider your current ones. But just because it’s easy doesn’t mean it’s the path you should follow. Your…
Email marketing is oftentimes a prospect’s preferred way of interacting with a brand. A strong email marketing presence can result in driving prospects to higher click-through rates and better engagement. But it’s easy to get…
Prior to 2020, webinars were already swiftly on the rise. Since unprecedented times struck, they’ve only become more vital for organizations. You know your organization, and odds are you know plenty of information related to…
Preparing and staying ahead of the game is the whole purpose of Salesforce. But there are some dashboards that you might not know about that can help you do this. Whether you want to check…
2020 has been a year of change, and as 2021 approaches Pardot is planning to introduce one more change you should be ready for. Following Salesforce’s Spring ‘21 release Pardot’s user authentication system will be…
Over the years, newsletters have changed drastically. They’ve gone from being outdated clip art laden printouts sent through snail mail to being emails that virtually every organization big or small puts out. But this does…
Learn Your Mistakes To Fix Them With organizations already planning on how their 2021 year will unfold it’s important to analyze what mistakes you’ve made and how to avoid them. Pardot and Salesforce offer many…
An evenly dispersed funnel is key to consistently achieving marketing and sales success. It can keep an organization thriving even in unprecedented times. Unfortunately, many Salesforce funnels could not look any more uneven. The process…
Videos To GIFs & Everything In Between: Within email marketing there often comes an occasion where your organization will want to include a video within an email. Now as much as it seems like you…
Every visual element that is implemented in your brand can be crucial to your success. That’s why you should be keeping up with trends that are used in emails, landing pages, and general design aesthetics…
Have you ever noticed that little checkbox when setting up an email draft- the one that says “Enable A/B Testing?” This is a Pardot feature (available in Pardot Plus, Advanced, and Premium Editions) that allows…
Progressive Profiling is a unique feature of Pardot forms that sets them apart from your average WordPress form. Despite its uniqueness, plenty of people don’t know about Progressive Profiling or how to set it up;…
What you should know. When using Pardot, something that you become adamantly familiar with is emails. They’re woven into every part of digital marketing these days. Within emails, links control interactions, new prospects, and the…
Need Assistance Setting Up Preview Texts? Fill out the form below, and a Pardot expert will walk you through it, free.– [Narrator] Do preview texts impact open rates or any other major KPI? The answer…
1. Voicemail Conversion Rate In a digital-first era, it is easy for sales leaders to get caught off guard with the one thing that your reps spend most of their time doing, phone calls. Phone…
Within the August 19’ release, Pardot brought Pardot Resubscribe. This gives prospects the ability to opt back in once they’ve opted out. This update allows prospects to have a resubscribe link emailed to them when…
UTM Parameters may be something that you are already familiar with.They’re often utilized to track marketing campaigns within Google Analytics. But are you using them to their utmost efficiency? UTM’s can also be used to…
If you’re not familiar with Pardot’s Handlebar Merge Language(HML), then you should know it’s an amazing upgrade for anyone who uses personalization across their Pardot environment. When you switch to HML, features such as searchable…
CHASER EMAILS When sending a Pardot email, often times there can be a struggle of lack of engagement. Maybe it was caused by a subject line that was uninteresting to prospects or pre-header text that…
Utilization of The Models Campaign Influence Attribution Models are a set of tools that aims to optimize Salesforce and Pardot campaigns. This may bring up the question of whether or not Pardot and Salesforce campaigns…
Top 3 Things To Remember Always Have A CTA At The Top Always make your call-to-action clear to prospects from the very beginning. That’s why you should have a CTA at the top before they…
A frequent question we receive from Sales and Marketing VP’s from around the globe is:Q: How do I best leverage the SDR’s within my organization since these reps don’t focus on closing business and are…
https://youtu.be/BK1dhZWhtT0Need Assistance with the Salesforce Winter 20′ Releases?Fill out the form below, and a Pardot expert will walk you through it, free. Name Email Transcript: – [Narrator] How Do I increase my open rate? Here’s…
In this webinar presented by Salesforce Partner, SalesLabX, we will cover 5 tips every Pardot user needs to leverage in order to, supercharge their Pardot usage. This will be an actionable webinar with real use…
Customizable Content Snippets Einstein Behavior KEEP UP WITH ALL THE UPDATES FOR YOUR PARDOT & SALESFORCE NEEDS Within the Salesforce Winter 20’ Release there are multiple new features and updates that are noteworthy. Pardot delivers…
UNDERSTAND YOUR SALES CAPACITY BEFORE PLANNING FOR 2020 Most companies should be at their end stages of planning for 2020. It’s always relevant to keep the end in mind when planning for important things. What…
GOOGLE TAG MANAGER Google Analytics is an industry tool that nearly everyone in the marketing realm is familiar with these days. But did you know the Google Analytics Conversion tracking and Google Tag Manager can…
Pardot Forms Considering how intimidating forms can be to set up, it’s tempting to convince yourself that form handlers are the way to go rather than Pardot native forms. But don’t be fooled, Pardot forms…
Recently we have been managing a couple of clients from the California area, that would be considered “Unicorns”. Like most firms of their size, they use a combination of Pardot and Salesforce. For context, all…
Improve Campaign Reporting Streamline Campaign Management 1:1 Relationship in Salesforce & Pardot Campaigns 3 EASY STEPS TO SET UP CONNECTED CAMPAIGNS STEP 1 Match your Pardot Campaigns to a Salesforce Campaign. This is called Campaign…
Google Analytics is an industry tool that you’ll hear thrown around a lot. It gleans useful information for your website such as unique visitors, time on site, user demographics, and much more.Now you might be…
Dashboard Filters Dynamic Dashboards Developing the Perfect Table WE RECENTLY POLLED OUR CUSTOMERS TO GAUGE THE PAIN POINT THEY WANTED TO ADDRESS BY HIRING/CREATING A SALES OPERATIONS TEAM. The top reason was due to a…
What Are Campaign Influence Attribution Models? Campaign Influence Attribution Models are a set of tools that aims to optimize Salesforce and Pardot campaigns. This may bring up the question of whether or not Pardot and…
Transcript: – [Narrator] We’re going to have a Page Action deployed, based on a prospect visiting our pricing page. So we’re going to simply type in our name of the Page Action and the URL…
Variable Tags & Integrating Them UTM parameters have become the Bon Jovi of today’s marketing efforts. They can be a make or break scenario when it comes to tracking your campaigns. This is why many…
“ADD TO CALENDAR LINK” Events being hosted by your organization have become more and more common in recent years. This opens the door for all kinds of innovation that can be utilized to make getting…
SUMMER 2020 UPDATES Recently, Salesforce has released the notes for their summer release. Included are multiple interest points to not only optimize your Pardot and Salesforce experience, but also maximize your ROI and reach prospects…
Simple: This element can be added to HTML components to make specific things such as a header editable, without making any changes to the way it looks and feels such as font, size or colour. When editing this brings up a simple editor for you to type the required text.
Improve Campaign Reporting Streamline CampaignManagement 1:1 Relationship in Salesforce & Pardot Campaigns Preparation While using Connected Campaigns in Pardot will be essential to your future success, you will need to put in some legwork with…
There can be a major struggle for those having to work within Pardot when it comes to forms. When it comes to customizing the look to fit your organization, making edits to CSS can be a headache. However through understanding what each CSS block means in the form
CALL-TO-ACTIONS & THEIR EFFECT Often times Call-To-Actions, or CTA’s are one of the last things you think about when creating content for a digital interface. After all, they tend to be towards the end of…
Picture this, your organization has an event coming up. Multiple emails will be sent out to remind prospects to register and thank them for signing up. Suddenly you’re faced with the daunting task of making sure the content is consistent across the board. What if a link for last month’s event is used? Or the date is different in one reminder email than the rest. With the Winter 20’ release of snippets, this is an issue of the past!
What We’ve discovered We’ve utilized Pardot to create more than $13,000,000 in revenue for companies around the world. In this time we noticed a few things that most companies miss about the powerful software tool….
Scoring categories allow you to do a lot more than just traditional scoring, which can sometimes be arbitrary. Let’s say, for example, you have different products on your website. One being a camera, one being…
A 2011 Harvard Business Review study of 1.25 million online sales leads concluded that “U.S. Firms that tried to contact potential customers within an hour of receiving a query were nearly seven times as likely to qualify the lead (which we defined as having a meaningful conversation with a key decision maker) as those that tried to contact the customer even an hour later—and more than 60 times as likely as companies that waited 24 hours or longer.”
