If you're a designer or even just someone who appreciates good design, you've definitely heard the term "white space" batted around a lot. But did you know that white space is actually incredibly important in design? It’s not just one of many options, it’s a necessity! You need white space! Still feeling skeptical? Here are 8 reasons why white space is crucial to your designs:
Create a Clean, Uncluttered Look
Using a color for your CTA that stands out from the rest of your website or email design can help draw the user's attention to the button. Seems simple, but you’d be surprised how many CTAs get lost in the background!
Out Here Classin’ Up The Place
Because it allows the other design elements to really stand out, white space can make a design feel more modern and sophisticated. It gives the eye room to breathe, which ends up feeling luxurious if done correctly. Huge blocks of assets and text with no space around them can feel cheap, and can dissuade people from reading your marketing materials.
Guide the Viewer's Eye
White space can be used to highlight certain elements of the design and draw the viewer's attention to them. If everything is cramped together, the eye has nothing to focus on, but a little white space here and there will actually highlight things like CTAs and other important assets.
It improves readability
By providing plenty of white space around text, it becomes easier for the viewer to read and understand the content. It’s the same principle that makes blogs with images more successful than ones without. Massive blocks of text are off-putting, and the reader isn’t able to rest. They’re more likely to click away than read, and–needless to say–we don’t want that!
It adds visual interest
White space can be used to create negative space, which can be just as eye-catching as the positive space (the elements taking up space). See how pretty that looks?
It can help to build brand identity
By using white space consistently in your designs, you can help to establish a strong and cohesive brand identity. You’ll be known for the good design choices, and because your designs look streamlined and uncluttered, it can even help build brand trust.
Next time your design team is putting something together, don't underestimate the power of white space! It may seem like a small, optional detail, but it can have a big impact on the overall look and feel of your design.
Not quite sure where to begin with white space? Is your design team small or a bit inexperienced? We have a design team that could be yours! Reach out for a free demo today, and we’ll show you what an external team can do, and how much easier it is when you don’t have to deal with training and ramp-up!