Forms in Marketing Cloud Account Engagement (formerly Pardot) are your bread and butter… or rather, a cake! A different kind of baked good, but it’s a metaphor, so we’re not worrying about spoiling your dinner. Forms are the main tool that you’ll use to get the information from your prospects. It’ll pull them into your sales funnel, and start them on the road to buying with your organization.

What does this have to do with cake?

For that, we’d need to get into the two ways to add forms to landing pages that we’re going to be talking about today: Embedded forms and iFrame forms.

Embedded Forms

You know them, and you love them. If you’re making an MCAE landing page, the best practice is to make all the forms on that page embedded. That way, you can use multivariate testing to see what works best on the landing page and where it works best.

If your landing pages are a cake, then the embedded forms are baked in. They’re the dash of almond extract you put into the batter to boost the flavor. They’re bits of fruit or nuts! They’re a part of the Account Engagement (Pardot) page batter, and you can’t really separate them. When you embed the form, the form succession metrics become the landing page succession metrics and all of your data shows up when you view a landing page report.

Are you hungry? We’re hungry all of a sudden. Where were we? Right! iFrame forms!

iFrame Forms

These puppies are the icing. They sit on top of the cake and are a separate thing that you can remove pretty easily and replace with something else! If you change that iFramed form to a different one on the landing page, all the metrics will stay within the form report. Neat, right? Maybe you don’t like buttercream. With iFrame forms, you can switch that buttercream out for marshmallow fluff, or whatever sugary spread makes your little heart race.

iFrame forms are typically used for things like pop-ups, and they can even be used on your WordPress page if you want, so it’s not locked to an Account Engagement (Pardot) page!

There are good uses for both of these forms, you just need to determine which one is best for your current project. How exactly do you know when you should embed the form or iFrame the form? Well, you'd always want to embed the form if you're adding it to a native MCAE landing page, and you'll want to iFrame the form if you're doing something fancy like pop-ups or putting it on your WordPress page. Either way, all your metrics will flow into MCAE where you can track prospect engagement!

If you’re looking for a little more information, you can always reach out to us for a demo. Not to brag, but when it comes to forms, we’re pretty skilled bakers. We know how to collect your form data, arrange that data, and form a strategy around it. We know the right oven temp, and we have one of those old mixers that your grandma bought back in ‘66 that will never, ever die… metaphorically speaking. Pretty sweet, huh?

Reach out for a demo today, and tell us if we’re talking too fast… We had a lot of sugar today.

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