Account Engagement (Pardot) Tutorial: Preview Text Impact

For example, you may notice that push notifications on your phone about new emails usually include both the subject line and at least some of the preview text. This user experience is becoming more and more prevalent as the default and is trending toward replacing viewing emails on a desktop computer as the norm. As more and more of your prospects turn to their mobile device as their primary email consumption tool, don't you think you should make sure your preview text is thoughtfully crafted? We always strive to make sure our email preview text speaks to both the subject line and the call to action inside the email for optimal results.