So, your visitors aren't spending very much time on your page, huh? You have lots of excellent, helpful, and well-done content, but something is making your visitors turn right around and walk out the digital door. That doesn’t seem right, does it? You have so much to offer! Your content could improve their lives, so what gives?
When building or making changes to a site, there is often a lot of attention paid to different things you can do to drive conversion, but not a lot paid to checking yourself and making sure that you’re not overusing these tools. If any of them are out of balance, it can make your site feel oppressive, which will drive visitors away… potentially into the waiting arms of your competition!
Since we absolutely do not want that, let's take a look at some things you might be doing that could be driving your site visitors away.
Wh-Where Am I?
We don’t know about you, but if a website is even the tiniest bit difficult to navigate, we’ll drop it like a bad habit. Having an accessible menu with functioning links can go a long way in terms of keeping people around. In addition, you want to ensure you’re testing your site navigation changes before they go live. There’s nothing worse than a site that loads too slowly, resulting in a button that moves when someone goes to click it. Don’t be that site. It’s so easy to not be that website.
You’re Dragging Them Down
Speaking of things loading slowly, you need to optimize your content so that slow loading doesn’t occur. In a world of near-instant gratification, a slow-loading site can make anyone abandon your specific ship. Content that autoplays can contribute to these load times, so you need to make sure that you’re avoiding that as often as possible. Plus, no one likes having to hunt through tabs to find where that weird music is coming from.
Your Pop-Ups Could Be Your Downfall
We have detailed before the benefits of having pop-ups on your site, but they’re one of those things that you need to make sure you’re not overusing. Even though many pop-ups are helpful and useful these days, there are plenty of traumatized adults from the old days of the internet that remember the bad days of pop-ups, and having too many will trigger their fight-or-flight response. And Pop-ups that are just random advertisements? Absolutely not. It’s not worth the $0.14 per click.
U-G-L-Y, You Ain’t Got No Alibi
Design is important no matter which way you slice it. You can have the greatest written content the internet has ever seen, but if it isn’t visually appealing, the eyes that need to read it will pass it by without giving you a nibble of their contact information. Good design inspires confidence in your brand and your ability to execute for your customers. If you’re skimping here, you’re doing your whole organization a disservice. There’s no “making it look nice later”. Good design is going to help you now.
My Phone is Very Disappointed in You
If you’re optimizing your site for desktop but not mobile, you’re making a huge mistake. Most browsing is done via phone. People will be on their desktops for some of the day, sure, but that’s not their ideal situation. Mobile browsing is key to keeping visitor attention, and if you make your site easy to navigate on mobile, you’re going to up your site viability by multitudes.
You have a lot to offer your potential customers, you just need to make sure they know about it. They’re never going to realize unless you make your website a nice place to be and spend time. Unfortunately, it doesn’t take much to push people away, so it pays to be aware. Go on your site and browse as a regular visitor would. See what sticks out to you, and if need be, change it up.
If you don’t have the bandwidth to make these changes right now, it doesn’t mean you should push it to later. Hiring an external team with design expertise and a history of strategic excellence can bring you where you need to be right now. Contact us at SalesLabX for a demo today, and we’ll make sure that all the puzzle pieces of your success are where they need to be.