In order to create a successful digital marketing funnel, you’re going to have to have a plan. Now before you come after us with torches and pitchforks, hear us out. The idea of making a plan can seem daunting, and sure, you may be able to just throw some money into social media ads for a while, but you can’t expect optimized ROI if that’s the only thing you’re doing. The best funnels rely on multi-faceted plans that marry the strengths of both marketing and sales. Stick with us here. It’ll all come together.
The Starting Point
Before you can start on your fantastic, fabulous funnel plan, the first thing you’ll need is a strong foundation of knowledge. All the planning in the world won’t mean anything if you don’t know your audience like the back of your hand.
Take time to examine the problems your audience faces and then workshop how you can solve those problems. This is also a great opportunity to examine what makes you different from your competitors, and to see how you stack up. Having that kind of awareness is going to make your brand stronger in the long run.
So you’ve examined your audience and you know what makes them tick. Now you need to make a plan to effectively reach them and draw them into your funnel. Things like social media posts, paid ads, SEO, and content marketing (i.e. Blogs, white papers, infographics) are going to be the best tools in your toolbelt.
Then once they’ve been reached, you’ll need to ensure that you have a way to snag their information and continually engage with them through an engagement studio.
Pro-Tip: Many organizations make the mistake of planning their content as they go. Try creating a marketing calendar with all of your content organized and in one place. It makes things run so much more smoothly.
The Sales Pitch
Now that you’ve got your audience's attention, you have the opportunity to really shine. Stand out by offering them a free trial, discount, or demo of your product. Something like that. People lovefree things.
Also try integrating a point into the engagement studio that will send a plain text email that offers your prospect an opportunity to talk with you and clarify any questions they may have. Being accessible goes a long way.
An efficient digital marketing funnel should move smoothly through each point in the process, filtering downward until you get to your perfect audience: a buyer. Ignoring any of the steps in the process can result in a “leaky” funnel, or just stops producing all together. Make sure you’re implementing each step fully, and your funnel will flow freely, as any good funnel should.
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