When it comes to the corporate climate, writing off emojis as unprofessional can be a simple mental task to complete. But in this article, we will explain why this may not be what your organization should be doing. Only 21% of emails are ever actually opened by prospects, with a good deal of email sends falling well under that margin. So the issue of increasing open rates can be a troublesome one. How do you solve this? Personalize! Emojis can be part of that equation.

3 Things To
Keep In Mind

Catching Your Eye

In an inbox full of subject lines the one that stands out is often the one that utilizes something as simple as a smiley face emoji. Anything that breaks that monotonous norm is the first thing that a prospect will see in their inbox even if it isn’t at the very top. This could rocket your open rates even higher.

Establishing a Brand Voice

Another benefit of emojis within your digital marketing space is establishing your brand voice with prospects. If you represent a Sports Supply Company, continually using the sports emojis in subject lines will make prospects start to associate those emojis with your brand.

What Not To Do With Emojis

We’ve mentioned a lot of the positives however there are some negatives to keep in mind if you want to use emojis among your branding. Keep in mind your organization’s energy. You know your brand better than anyone, so if your brand has a more serious feel you wouldn’t want to affect that with the use of emojis.

Tip: Don’t fill your emails so tightly with emojis that it takes precedent over the content. Emojis should be an accent to the story you’re already telling.

Emojis In Pardot

Pardot has already anticipated the use of emojis within your content and is optimized to use them. For instance, if you have an emoji already copied in your clipboard you want to use you can merely

paste it into Pardot and it will show up. Pardot has already anticipated the use of emojis within your content and is optimized to use them. For instance, if you have an emoji already copied in your clipboard you want to use you can merely paste it into Pardot and it will show up. Another way Pardot has created a space for emojis is within the advanced subject composer. Simply navigate to the sending tab and scroll down to the subject line, click to open up the advanced subject line composer, and select the emoji icon. From there you can add whatever emoji your subject line needs.

Emojis do not have to be the forbidden fruit of marketing. They can actually become an incredibly useful tool in your digital marketing arsenal when used correctly. They offer benefits such as increased email open rates and brand identity establishment. Start utilizing them within your organization and reap the benefits of everything they have to offer.

Questions about emojis in marketing? Fill out the form and a Pardot expert will be in touch to help.

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