When you’re creating resource articles, blog posts, or new landing pages, you’re doing it to get more eyes on your site and draw in potential new partners. To do this effectively, you need to have effective SEO strategies.

With a new year just around the corner, we thought we’d take a look at SEO tips and strategies to keep in mind for 2024.  Here’s what you need to know to get more eyes on your content.

You Gotta Go Fast

Sites that load quickly and efficiently are going to provide a better user experience. Since search engines want to deliver the best experience possible, SEO is always going to favor sites that load seamlessly. Check your load times!

Backlinks Are Still Crucial

If you want your site to seem trustworthy in the eyes of search engines, you want to include backlinks to trustworthy sites. You want quality over quantity, so avoid spammy links!

Optimize Your Media

Visual assets like infographics, videos, and a good amount of images create a better user experience. No one wants to look at straight-up text on a page. Just make sure you’re using optimized images to cut down on load time, and using alt text for better accessibility.

Research Your Keywords

This is foundational SEO stuff, but those keywords still matter! Tools like Google Keyword Planner are at your disposal in order to make sure you’re using the right words to catch the attention of search engines and their users.

AI on the Rise

Everything we know about SEO is being changed by the rise of AI, and the people who are going to thrive are the people who go out of their way to understand it starting now. AI is going to start creating stronger SEO strategies, it’s going to be essential in determining user intent, and it’s already being used in link building! 

Meta Descriptions are Key

This is the little bit of text that appears under your headline when your page comes up on a list of search engine results. You need to make sure this description contains your main keyword and entices a reader to click on it. It’s like the preheader on your emails. It may not seem important, but a good one can make all the difference. 

Ease of Navigation

People need to be able to get around your site. A good navigation infrastructure will appeal to users and search engines alike. Those links make a difference. Take opportunities to link to your own content so your site appears more comprehensive and connected.

SEO strategy will continue to evolve, just like the needs of your prospects. Making sure you have a firm handle on the essentials while also keeping your fingers on the pulse of new developments is going to be critical when it comes to your SEO success. With AI becoming more and more prevalent, things are going to start moving quickly, so make sure you keep the pace now so you don’t struggle to catch up!

SEO is one more thing to keep track of when you already have so much on your plate. For us, it’s something we’re well versed in and can implement for you, along with dozens of other tiny, time-consuming operations that we can automate, handle with our capable teams, or entrust to AI. Schedule a demo today, and let SLX free up your busy hands!

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