For as important as they are, there are lots of digital marketers that don’t put a ton of thought into their CTAs. They tend to think that their product will sell itself, or that people will make the extra effort to provide their information, but nothing could be further from the truth.
If your CTA isn’t clear and easy, you may not capture that precious prospect information at all! They could lose interest, or actively avoid giving you information if you make it too tricky. Don’t be like those marketers. Try these CTA tips to avoid missing out on conversions and that sweet ROI:
Colors Can Be LOUD
Using a color for your CTA that stands out from the rest of your website or email design can help draw the user's attention to the button. Seems simple, but you’d be surprised how many CTAs get lost in the background!
Utilize Urgency and Scarcity
Making the reader afraid that they might miss out can motivate users to engage with our CTA sooner rather than later. Using language like "Limited time offer" or "Sign up now before spots fill up" can be really effective if done correctly. Don’t be afraid to spook ‘em a little!
Catch ‘Em Before They Leave
Exit-intent pop-ups are CTA prompts that appear when a user is about to leave your website. You've seen them! Your mouse is heading for the back button, and BOOM! There it is! These pop-ups can be a great way to capture the attention of users who might otherwise leave your site and are on the fence about providing their information.
Test Drive Your Placement
In addition to the testing you’re already doing with different CTA copy and design (you are testing those things right?), it's also important to test different placements to see which one performs the best. A/B test your different positions on landing pages and emails to see what resonates. Data is your friend!
Now It's Personal
Using dynamic content to personalize your CTAs with the user's name or other personal information can help increase the chances that they will take action. For example, using a CTA like "Get your free quote, [Name]" can be more effective than a generic CTA like "Get a free quote." Make your prospects feel special! You can also personalize CTAs based on where a user is in your funnel- it’s the difference between Schedule a Demo, Get a Quote, Start Your Free Trial, and Upgrade Plan!
CTAs Can Do a Little Dance!
If you’re not using animation to grab the eye, you’re not doing everything you can to nab those clicks! The eye of a prospect is always going to gravitate towards movement (like a T-rex), so if it’s within your ability, get your designers on the animation train!
