Recently, Salesforce has released the notes for their summer release. Included are multiple interest points to not only optimize your Account Engagement (Pardot) and Salesforce experience, but also maximize your ROI and reach prospects on all campaigns. Check out the list below to keep up with the 2020 release.
Pro-tip: Account Engagement (Pardot) is retiring B2B Marketing Analytics Legacy Apps. Be sure to migrate all datasets over to B2B Marketing Analytics 2.0

Sandboxes for Account Engagement (Pardot):

This long-awaited release of Developer Sandboxes for Account Engagement (Pardot) brings a new ability to Pardot Advanced and Pardot Premium. Sandboxes provide a copy of your organization’s live production environment that you can run staging and testing in without risk. Another benefit of Account Engagement (Pardot) Sandboxes is the capacity to integrate using the Account Engagement (Pardot) API or feature updates.

Account Engagement (Pardot) Einstein Attribution:

Einstein Attribution is there to override rules-based attribution. This AI-driven tool is there to “attribute revenue share based on your actual customers, their engagement, and your successes.” Essentially, this tool will help you work smarter, save time, and gain traction towards more ROI. Using Einstein in Account Engagement (Pardot) as your method of attribution is a major advancement from rules-based influence models.

Simpler Interface For Account Engagement (Pardot) Data Flows

There is a new and simpler way to create datasets. You can now tailor-make these datasets by seeing which fields interact better with each other. Additionally, you’re also able to select and deselect the field that you wish to include.

Managing Account Engagement (Pardot) Users Within Salesforce:

When creating users who will work within both Account Engagement (Pardot) and Salesforce, a major frustration can be having to create them once for each platform. With this new update user management, you will no longer have to create a user in two places. Instead, you’ll be able to avoid duplicates and extra levels of complexity by creating them only once in Salesforce.

Marketing Campaign Intelligence App:

This new Account Engagement (Pardot) app only allows your predictive aptitude to increase as it puts two straightforward dashboards in one place. It brings the Campaign Engagement dashboard and the Campaign Performance dashboard together to assist with a better understanding of the relationships that are hidden within your data flow and helps plan the best next steps for future campaigns.
These new updates can be applied in limitless ways to your Account Engagement (Pardot) and Salesforce space. Providing the ability to do things like further understand how to update your approach to campaigns in order to achieve maximum return, as well as how to plan your organization’s next step.
Questions about these summer releases? Fill out the form and an Account Engagement (Pardot) expert will be in touch to answer your questions and help you learn how you can revolutionize your Account Engagement (Pardot) and Salesforce experience.
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