Optimize Your Designs
In the digital marketing space, design choices can move your conversion rate up or down depending on which choices you make. An optimized user experience will affect whether or not you get that ever so important click through. If your designs are beautiful, optimized, and reliable, it can be the difference between higher sales conversion and lost opportunities. Follow our guide to start creating tangible results with your designs.
White space is the name for the extra space around elements of a design that give the eyes visual resting space. Something as simple as breaking up sections of text and adding space between different elements can make all the difference. Adding white space in a design can make it feel light & interactive as opposed to feeling heavy, cramped, and difficult to navigate. This might seem like a simplistic tip to optimize your designs, but whether it’s an email, landing page, infographic, or something in between, white space is the number one thing to consider when it comes to both readability and a modern-looking design.
The Right Amount of Text
It’s far more difficult to implement white space in a design when you have an excess of text that you want to include. When it comes to the text for your designs, it’s vital to remember that most prospects are not going to thoroughly read your content; they’re far more likely to skim it and find what’s relevant to them.
For example, the average user only spends 10-15 seconds looking at an email. This is why it’s vital to optimize your design for these skimming readers, ensuring they see the main points of the content at a glance, and are easily able to choose which sections to read further.
When adding content to your designs remember these simple tips:
- The most engaging content should go at the top of the page
- Keep it short, sweet, and to the point
- If you can parse it down, do it
- Use consistent headings, subheadings, bullet points, and lists to make it skim friendly and add visual hierarchy to the text
- Less is more. Giving just enough information to spike interest but not enough to answer every question can increase the chances of a user clicking “Learn More” and investing themselves further in the content. Keep the email short and enticing and save the details for the landing page!