Keep it Light The Importance of Brevity in Marketing Emails
We get it. You have a product or service that you’re excited about, and you can’t wait to tell your prospects all about it! So what’re you going to do to let them know? You’re going to put all the details in an email and send it far and wide, right?
No. No, you’re not. Wrong. Please don’t.
You’re Doing Too Much In Your Emails
When it comes to your marketing emails, brevity is paramount. People's attention spans are shorter than ever, and to be brutally honest, they don't have the time or patience to read through long and drawn-out emails, no matter how revolutionary your products or services are. You need to grab your reader with a few strong, carefully chosen words if you want them to delve deeper into the sales funnel, not overwhelm them.
Feed The Need to Read
Short and snappy increases the chances of your email being read. When people open an email and see a giant block of text, they are way more likely to delete it or mark it as spam. This will kill your sender reputation and make it harder to send emails in the future, so we want to avoid that if we can. However, if your email is short and to the point, they are more likely to take the time to read it and engage with your message. Short and sweet is going to bring them to your landing page, which is where you can really let loose with the info!
Make Them Remember You
Saving the bulk of your messaging for your landing page also makes it easier for people to understand and remember your message at a glance. If they choose not to navigate to your landing page right when they open the email, having it be short and punchy increases the likelihood that they’ll return to check it out later. When you use simple and straightforward language, it's easier for people to grasp the main points of your email and recall them later.
Hook ‘Em With Visuals
Nothing grabs the eye like a good visual. It's important to use images, infographics, and other visual aids to break up any blocks of text, as this will make the email more engaging. Visual aids have the power to keep the attention of your audience and subsequently encourage them to read your content and follow through to your larger informational landing page.
Don’t Overthink It
Brevity doesn’t just refer to the length of your email, but also the quality of your message. Your email should be clear, concise, and relevant. Avoid using jargon or technical language and focus on getting your message across in a simple, straightforward way. We know you want to flex, and there’s plenty of room for flexin… On your landing page.
By getting to the point and conveying your message in as few words as possible, you increase the chances of your email being read, make it easier for people to understand and remember your message, and make your email more visually appealing. So, the next time you are crafting a marketing email, remember to keep it short and sweet.