In this AI-generated podcast of our webinar on attribution, we cover:

• How UTM parameters act as digital breadcrumbs tracking your customer's journey
• The critical distinction between browsing leads and Marketing Qualified Leads (MQLs)
• Common pitfalls that can derail your attribution efforts in Salesforce
• Practical solutions including automation tricks, process alignment, and effective pipeline reviews
• A deep dive into attribution models: from basic first/last touch to Einstein's data-driven approach
• Why marketing teams should participate in pipeline reviews
• Essential KPIs for measuring true marketing impact

Every revenue-focused marketer knows the challenge: proving the ROI of your marketing efforts. This episode transforms our popular attribution webinar into an engaging discussion that breaks down complex Salesforce concepts into actionable insights.

Whether you're struggling with opportunity tracking, contact roles, or choosing the right attribution model, this episode provides clear solutions to help you demonstrate marketing's impact on the bottom line.