Chaser
Email
Sends
How To
Chaser Emails
A Chaser email is a copy of the first email send, with key information changed or edited to further reach additional prospects on your lists.
Set Up
You will need to create the email that will be your first send before your chaser email.
*If the email has been sent already the sent email can be found in Marketing < Emails < Sent.
Step 1
Open up Marketing < Segmentation < Lists, create a new list to suppress prospects who opened the first send.
Setup the list with the name you’d like and go to your email send information.
Step 2
Setup your first email send with all the correct info. Then setup the completion action at the bottom of the page under sending. Select the checkbox under “Take action when…” that says “a prospect opens this email”.
A dialogue box will pop up that provides options for what completion action you would like to take. Select “Add to List”. You will select the suppression list you created in the previous step.
Step 3
Once your email has been completely set up, make a copy of this email. This copy will be your Chaser email.
Tip: If you're making a chaser email based off an already sent email, you will copy the sent email to make the chaser. Then to add the prospects that have already opened the first send to the suppression list by going to the sent email View Report < Unique HTML Opens < Select All Prospects on Record Table, Then at the bottom of the page choose the dropdown "Add To List" and choose your suppression list.
