A host of colorful characters turn their heads as they hear the hinges on the old door squeal. You meet their eyes and give a subtle head nod to signal your good intentions, which seems to satisfy their curiosity. You move to the cork board near the back wall and hang the piece of parchment with your QR code on it. As you turn and signal the barkeep for service, there are already rangers, rogues, and wizards scanning the code with their phones… Their data is now entering the sales funnel, and your quest has begun!