The updated V4 experience including all features described above will be going live on Monday, October 2nd, 2023.
While we’d love to provide expedited turnaround times for everyone, that first six months is essential for the team and your Account Coordinator to learn everything they can about your workflows, needs, and expectations in order to confidently make the best decisions on your behalf. We feel it’s essential to build a strong relationship and shared understanding before giving your AC the green light to revise or approve on your behalf, in order to reduce the need for additional rounds of revisions after approval has already been given. We want to make sure we’re speeding things up rather than inadvertently lengthening the process by potentially missing important details due to an incomplete understanding of your needs and expectations.
Your Account Coordinator will inform you at the time revisions are requested if Auto Approvals are applicable to your request. You can also reference these examples to get an idea of what we consider a minor amount of changes where 20% or less of the total asset is affected. The intention here is to proceed more quickly after applying simple changes we’re 100% confident you’ll approve, without taking up the time to secure formal approval and without giving risky approvals that are likely to be revoked by you later and therefore lengthen your overall project timelines.
Yes, your Account Coordinator will still update you on project progress by showing the latest approved proof or live asset link and informing you that we’ve moved forward to next steps. The only difference from our standard process is that we will not wait for your official acknowledgement/approval before moving forward with the process. If you do review something that your AC has approved that you realize shouldn’t have been, please let your AC know immediately and we’ll work on getting the needed changes taken care of as quickly as possible, as well as learning from you how we can get more clarity on your needs for future projects.
Auto Approvals can be applied for revisions requested on any Design Asset Tasks including emails, landing pages, forms, and social media assets. Salesforce or Pardot administrative tasks are not currently eligible for Auto Approvals at this time.