Cracking the Code: Salesforce
Multi-Touch Attribution Explained
In this AI-generated podcast of our webinar on attribution, we cover:
How UTM parameters act as digital breadcrumbs tracking your customer's journey
The critical distinction between browsing leads and Marketing Qualified Leads (MQLs)
Common pitfalls that can derail your attribution efforts in Salesforce
Practical solutions including automation tricks, process alignment, and effective pipeline reviews
A deep dive into attribution models: from basic first/last touch to Einstein's data-driven approach
Why marketing teams should participate in pipeline reviews
Essential KPIs for measuring true marketing impact
Every revenue-focused marketer knows the challenge: proving the ROI of your marketing efforts. This episode transforms our popular attribution webinar into an engaging discussion that breaks down complex Salesforce concepts into actionable insights.
Whether you're struggling with opportunity tracking, contact roles, or choosing the right attribution model, this episode provides clear solutions to help you demonstrate marketing's impact on the bottom line.
Perfect for: Marketing professionals, Salesforce administrators, and revenue operations teams looking to master multi-touch attribution.