Lead nurturing campaigns provide that individual attention to each of your prospects while also making it automated, so you can use your precious, limited energy in other areas. Any opportunity you have to automate your processes should be taken, because believe us, your competition is doing exactly that. With lead nurturing, the emails you’re sending to your leads will stay relevant, and will guide your prospects through the whole sales funnel. Everything is timed, everything is precise, and everything is easy, but it all feels very personal. Sounds like a pretty good deal to us!
Think of your leads as a garden. Your goal with a garden is simple: to make things grow. Growth is success within your garden. But more often than not, the plants in your garden are unique, and require different care from the surrounding plants in order to thrive in the most significant way. Sure, you can use fertilizer and water them while hoping for the best, but your best results are going to come from that specialized, individual attention.
Interested? Curious to know more? We hear you. Here’s a bit about what you can do with lead nurturing campaigns:
Right Info, Right Time
Different users are going to be at different points in the sales cycle, and are going to be interacting with your content in a variety of ways. When you bring automation into your campaigns in order to nurture them, you’re recognizing their unique positions, and you’re giving them specific, unique attention.
Instead of everyone getting the same thing at the same time, you’re upping your conversion by automatically tailoring your communications. It may not seem like much, but trust us when we say that prospects notice these things, and they go a long way!
Goodbye, Tedium!
Let’s face it, keeping all those leads informed and engaged takes a lot of energy if you’re doing it on a case-by-case basis. It’s completely necessary, but my oh my, does it take some serious time… Time that could be spent on development or actually closing deals. With lead nurturing through automation, you get that time back!
No more nonstop pitching to keep the prospects informed and interested, as it’s already being taken care of on your behalf. To know that this is out here and not choosing to implement it is doing yourself a disservice, and giving your competition an edge. Don’t let yourself fall behind!
The Nurturing Is Coming From Inside The House…
We’ve talked a lot about how nurturing can help move your prospects along the sales pipeline, but for a moment, think about what it could do within your organization. Precise messaging and information that’s sent out at very specific times to different audiences who are all at different levels of engagement?
Kinda sounds like something that could be used for training and onboarding, doesn’t it? Using lead nurturing, you can make sure that everyone you bring onto your team gets the information they need to do their jobs properly, and is brought up to speed with minimal effort. If done properly, you may not even need to have new team members start on the same day! There’s a lot that can be done with nurturing in this regard. The only limits are the ones you put on it.
Deals, Deals, Deals!
Promotions! Exclusive, limited-time offers! All can be distributed using nurturing. You know exactly where your prospects are in the sales pipeline, and your automation is designed to provide those prospects with timely deals and promotions to sweeten the proverbial pot.
These custom triggers are going to keep your prospects interested and informed about what your organization has to offer, and it’s going to make their decision to commit that much easier. Sure, you could send out promos to all of your prospects at once, but if some of them aren’t at the right point in their sales journey, then it’s just an email wasted, and a potential conversion lost.
