When you’re trying to build a knowledge base and post regularly on social media, it’s normal to feel that your creative well is running dry. How can you, as a content creator, be expected to consistently curate and execute relevant posts and articles every week without being redundant or reaching into areas that aren’t relevant to your organization?
The answers are right at your fingertips!
Reading is Fundamental
Always read articles relevant to your industry, and subscribe to relevant newsletters. You may end up inspired to create something new, or maybe you find that you know more about a certain subject, and can show the world your aptitude!
SEO Can Tell You So Much!
With Google Analytics, you can see exactly what search terms prospects have used to find your site. From those keywords, you can see what kind of knowledge your prospects are seeking, and you can create content geared towards those needs.
Brainstorm With The Team
Your customer-facing teams know exactly what people are asking about, and any of those questions can be an article. Find a time to interface with your team and poke their brains!
Immerse Yourself In The Industry
There are always webinars, in-person events, and conferences for any business focus you can imagine. Attend those events! Sit in on that webinar! That learning is going to get your ideas churning.
Scope The Competition
See what the other organizations in your space are talking about and figure out where you fit into the conversation. They may be exploring new angles you hadn’t thought of, and it could lead to a big break in inspiration for you.
Be Aware Of Connections
When you write your articles or create any of your content, you’re going to find new terminology you’re not familiar with, and you’re going to be presented with ideas that are new to you. Pull that thread and take notes! Any one of those might be next week’s article or social media post.
Take A Walk
A blank page can be daunting, and sometimes staring at it and begging for ideas can do more harm than good. Get up, stretch, and take a little time away from the screen. When you give yourself that breathing room, you’ll be surprised how many good ideas can surface. You can’t always force it, so don’t think that you have to!
