Videos To GIFs & Everything In Between:
Within email marketing there often comes an occasion where your organization will want to include a video within an email. Now as much as it seems like you should be able to include a video directly embedded in your email, most of us know this is simply not the case. However, this does not mean that you are option-less when it comes to including a video in your emails. You have such options as buttons, direct links, and many organizations include a screenshot of the video for prospects to click on. But did you know that there is a better way?
One of the best solutions for videos in emails is making a segment of your video into a GIF. This way prospects will still be able to see a preview of what is contained in the video while you are able to have a workaround from embedding the full video into your email.
You can find an example of how this would work below:
