When you’re creating resource articles, blog posts, or new landing pages, you’re doing it to get more eyes on your site and draw in potential new partners. To do this effectively, you need to have effective SEO strategies.
With a new year just around the corner, we thought we’d take a look at SEO tips and strategies to keep in mind for 2024. Here’s what you need to know to get more eyes on your content.
You Gotta Go Fast
Sites that load quickly and efficiently are going to provide a better user experience. Since search engines want to deliver the best experience possible, SEO is always going to favor sites that load seamlessly. Check your load times!
Backlinks Are Still Crucial
If you want your site to seem trustworthy in the eyes of search engines, you want to include backlinks to trustworthy sites. You want quality over quantity, so avoid spammy links!
Optimize Your Media
Visual assets like infographics, videos, and a good amount of images create a better user experience. No one wants to look at straight-up text on a page. Just make sure you’re using optimized images to cut down on load time, and using alt text for better accessibility.
Research Your Keywords
This is foundational SEO stuff, but those keywords still matter! Tools like Google Keyword Planner are at your disposal in order to make sure you’re using the right words to catch the attention of search engines and their users.
AI on the Rise
Everything we know about SEO is being changed by the rise of AI, and the people who are going to thrive are the people who go out of their way to understand it starting now. AI is going to start creating stronger SEO strategies, it’s going to be essential in determining user intent, and it’s already being used in link building!
Meta Descriptions are Key
This is the little bit of text that appears under your headline when your page comes up on a list of search engine results. You need to make sure this description contains your main keyword and entices a reader to click on it. It’s like the preheader on your emails. It may not seem important, but a good one can make all the difference.
